Campaign workflow
Turn an approved angle into focused, accountable outreach.
Campaigns keep the brief, angle, targets, drafts, approvals and results together, without turning journalist relationships into a volume exercise.
Good pitches get lost between documents and inboxes
When research, approvals and replies live in separate tools, teams repeat work and lose the context behind each contact decision.
One record from idea to outcome
Lula prepares campaign context and drafts while GrokBot carries out approved outreach. Delivery, replies and placements return to the same campaign record.
Opportunities
Demo data- 94
Month-end reporting feature
The Fintech Ledger · Tomorrow 17:00
- 81
Settlement reporting rebuilds
Payments Weekly · In 4 days
- 76
Audit trails podcast guest
Data & Compliance Podcast · In 11 days
- 68
Analytics budget scrutiny
Business Daily Review · In 2 days
The workflow
- 01
Define
Set the objective, angle and target publications.
- 02
Approve
Review claims, sources, contacts and personalised drafts.
- 03
Track
Follow delivery, replies, pauses, opt-outs and earned results.
Evidence, not invented proof
Every external action can be traced to its campaign and approval state. Sending volume is limited by plan and contact safeguards.
Customer proof placeholder
Approved customer evidence will be added here when supplied.
Questions
Related reading
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