Campaign workflow
Turn a credible angle into carefully controlled action.
Lula helps plan campaigns, research the right recipients, prepare personalised outreach, manage follow-ups and record every result. It is built for relevance and accountability, not mass pitching.
Different placements need different workflows
A journalist request, a directory form and a conference application are not the same job. When research, approvals and replies live in separate tools, teams repeat work and lose the context behind each contact decision.
One brief, one boundary, one record
Each campaign defines its objective, audience, angle, spokesperson, permitted facts, priorities, exclusions, assigned sender, contact limits and approval level. Lula researches contacts in that context and prepares outreach from the approved angle rather than a mail-merge template.
I drafted Susan’s response to the request from The Fintech Ledger. Nothing has been submitted yet.
DRAFT · SUSAN’S VOICE
“The final sign-off is where spreadsheets can become a control issue. Our 2026 benchmark surveyed 412 finance teams, and 61% still use manual spreadsheet steps.”
Source: Acme Reporting Benchmark 2026 · Review the figures before sending
Make the point about sign-off clearer first.
Of course. I’ll revise the draft and bring it back for your approval.
The workflow
- 01
Define
Set the outcome, audience, story, spokesperson, evidence, exclusions, sender and limits.
- 02
Approve
Review every recipient and message, or approve campaign rules Lula may work within — and change the level at any time.
- 03
Send and follow up
Lula checks allowance, relevance, contact history, sender status, bounces, opt-outs and out-of-office holds before each send. Follow-ups to the same contact are included.
- 04
Handle replies
Interested replies, information requests, out-of-office holds, hard bounces, opt-outs and complaints each route to the right next action.
In your conversation
Lula brings relevant work and decisions into Slack or Microsoft Teams. Ask about a match, review a draft or check the outcome there; the web workspace keeps the detailed record.
See how Lula worksOutreach
Paced sending from one sender, with follow-ups first
- Sent 09:12
Helena Marsh · The Fintech Ledger
First pitch
- Sending 09:19
Priya Nandakumar · Payments Weekly
Follow-up 1
- Queued 09:26
Data & Compliance Podcast
First pitch
- Held
Tomas Berg · Business Daily Review
Out of office until Monday
Evidence, with context
Every external action is recorded with its campaign, source facts, approval state, sender, recipient and result. Email volume is never presented as a PR result.
From a specialist platform to nationally recognised source visibility in 60 days
USA Today
National media coverage
ABA Journal
Relevant professional visibility
PA Supreme Court
Authoritative institutional reference
60 days
Campaign timeframe
Questions
Related reading
See what Lula finds for your brand.
Presence is $495/month, paid upfront. Access starts after payment.