Meet Lula compared
An AI digital PR agent or a PR agency?
Both can help a brand earn attention, but they organise the work differently. An agency brings people and judgement; Lula brings relevant opportunities, drafts, approvals and outcomes into Slack or Microsoft Teams. Complex reputation work may still need senior human counsel.
The central difference
An agency team develops strategy, uses its experience and relationships and performs campaign work within a retainer or project scope. Lula uses your approved brief and rules to run repeatable opportunity, research, drafting, outreach, submission and reporting workflows. Neither model is universal: complex reputation work and high-stakes counsel may need senior human specialists.
Where the approaches differ
Agency monitoring depends on the team's tools, working hours and agreed scope. Lula surfaces matched requests and drafts in your Slack or Teams conversation, so you can approve work where your team already talks. Every fact, approval, recipient and result is also kept in a detailed record.
🎉 Acme Analytics has a new placement. The Fintech Ledger published “Why finance teams still close the month in spreadsheets.”
Published coverage verified
Followed link checked · added to placements
The submitted response is recorded separately from this published result.
What else is waiting for me today?
One new request needs a decision. Your campaign draft is ready for review. No outreach will go out without the approval you’ve set.
The workflow
- 01
Strategy and judgement
Experienced consultants navigate ambiguity, stakeholder politics and crisis situations. A team or agency can set strategy and approvals while Lula carries operational research, preparation and reporting.
- 02
Execution and control
Decide how hands-on you want to be: individual approvals for every action, or defined campaign rules Lula may work within.
- 03
Reporting and pricing
Agency reporting is usually weekly, monthly or milestone-based. Lula includes daily reporting on every plan, with paid plans from $495 per month and defined allowances for domains, senders, contacts, responses, campaigns and placements.
In your conversation
Lula brings relevant work and decisions into Slack or Microsoft Teams. Ask about a match, review a draft or check the outcome there; the web workspace keeps the detailed record.
See how Lula worksI drafted Susan’s response to the request from The Fintech Ledger. Nothing has been submitted yet.
DRAFT · SUSAN’S VOICE
“The final sign-off is where spreadsheets can become a control issue. Our 2026 benchmark surveyed 412 finance teams, and 61% still use manual spreadsheet steps.”
Source: Acme Reporting Benchmark 2026 · Review the figures before sending
Make the point about sign-off clearer first.
Of course. I’ll revise the draft and bring it back for your approval.
Evidence, with context
Choose Lula for a repeatable, visible system for matching, focused outreach, citations, submissions and daily reporting. Choose an agency for senior counsel, complex stakeholder management, crisis support or relationship-led representation. Lula does not provide crisis communications, and neither option guarantees coverage.
From a specialist platform to nationally recognised source visibility in 60 days
USA Today
National media coverage
ABA Journal
Relevant professional visibility
PA Supreme Court
Authoritative institutional reference
60 days
Campaign timeframe
Questions
Related reading
See what Lula finds for your brand.
Presence is $495/month, paid upfront. Access starts after payment.