Pricing

Plans built around outreach quality, not email volume.

Pricing is being finalised with our first customers. Every plan includes human approval before outreach, source-checked claims and measurement of the coverage you earn.

Meet Lula

Joins the early-access list. No card required.

Essential

For one growing brand beginning consistent digital PR.

Pricing to be confirmed

Meet Lula

Early access

Most teams start here

Growth

For teams running regular outreach and measurement.

Pricing to be confirmed

Meet Lula

Early access

Authority

For larger programmes, additional markets and deeper visibility tracking.

Pricing to be confirmed

Meet Lula

Early access

Allowances exist to support responsible outreach: research quality, contact verification, deliverability and the monitoring behind each placement. Sending more email is not the value — being useful to the right journalist is.

Compare plans

Feature comparison across Essential, Growth and Authority plans
Feature	Essential	Growth	Authority
Brands / workspaces	1	3	10
Users	3	10	Unlimited
Opportunities monitoredJournalist requests and news hooks matched against your brief.	Core sources	Core + trade sources	All approved sources
Active campaigns	2	8	25
Approved pitches / outreach allowanceAllowances support outreach quality and sending infrastructure, not volume.	40 / month	150 / month	Custom
Spokespeople	2	6	Unlimited
Placement monitoring	Coverage + links	Coverage + links	Coverage, links, competitor set
Search performance connection	Search Console	Search Console + analytics	Search Console + analytics
AI visibility tracking	Not included	Standard prompt set	Custom prompt sets by market
Slack agent	Not included	Included	Included
Reporting	Monthly	Weekly + monthly	Weekly, monthly, custom
Support	Email	Email + onboarding review	Named contact

Essential

Brands / workspaces: 1
Users: 3
Opportunities monitored: Core sources
Active campaigns: 2
Approved pitches / outreach allowance: 40 / month
Spokespeople: 2
Placement monitoring: Coverage + links
Search performance connection: Search Console
AI visibility tracking: Not included
Slack agent: Not included
Reporting: Monthly
Support: Email

Growth

Brands / workspaces: 3
Users: 10
Opportunities monitored: Core + trade sources
Active campaigns: 8
Approved pitches / outreach allowance: 150 / month
Spokespeople: 6
Placement monitoring: Coverage + links
Search performance connection: Search Console + analytics
AI visibility tracking: Standard prompt set
Slack agent: Included
Reporting: Weekly + monthly
Support: Email + onboarding review

Authority

Brands / workspaces: 10
Users: Unlimited
Opportunities monitored: All approved sources
Active campaigns: 25
Approved pitches / outreach allowance: Custom
Spokespeople: Unlimited
Placement monitoring: Coverage, links, competitor set
Search performance connection: Search Console + analytics
AI visibility tracking: Custom prompt sets by market
Slack agent: Included
Reporting: Weekly, monthly, custom
Support: Named contact

Included on every plan

Human approval before any outreach is sent
Source-checked claims tied to your approved facts
Contact frequency, opt-out and bounce handling
Shared audit trail across your team
Coverage and mention tracking for verified placements

Why pricing is not final

We are setting allowances with our first customers so plans match how digital PR is actually run, rather than how it is easiest to bill. Early-access accounts get the plan structure explained before anything is charged.

See how Lula works