About
Digital PR that keeps moving when your team is busy.
Lula is being built to connect the work behind modern digital PR: opportunity monitoring, angle development, contact research, outreach, submissions, approvals and reporting. The goal is simple — help credible brands become easier to discover, reference and trust without turning PR into mass email.
We’ve had clients featured in
Publications where work by our team has appeared. Editorial decisions always rest with the publication.
Brands our team has earned coverage for
Why Lula exists
The opportunity is often lost between tools.
Too many feeds
Journalist requests, news, publications, directories, podcasts and events are monitored separately.
Too much handoff
Research, drafts, approvals, sending, replies and reporting move between people and systems.
Too little continuity
Good PR activity stops when a small team becomes busy with other priorities.
Too much volume
Automation can reward sending more rather than being more relevant.
Lula's role
Create one continuous, accountable workflow that still leaves judgement and approval with the customer.
What Lula helps brands do
Several routes to authority in one product.
Respond to journalists
Match open requests with approved experts and evidence.
Earn editorial coverage
Develop useful angles and coordinate focused media outreach.
Close placement gaps
Pursue credible listicle, comparison and review inclusion.
Find expert appearances
Match spokespeople with podcasts, panels and conferences.
Build citations
Improve accurate representation across relevant directories and business sources.
Use company news
Host approved releases and build targeted campaigns around them.
How Lula approaches AI
Automation with visible boundaries.
Approved facts
You control the company information, claims and evidence Lula may use.
Customer choice
Every action can require approval, or campaigns can operate within agreed rules.
Clear history
External activity stays connected to its source facts, approval, sender and outcome.
Responsible reporting
Lula does not promise coverage, rankings, traffic or AI citations.
Human escalation
Sensitive claims, unusual responses and high-risk situations return to qualified people.
Who Lula is for
Teams that need consistent work, not another empty dashboard.
Founders and small teams
Maintain momentum without hiring a full internal PR function.
Marketing teams
Connect earned authority with search, content and demand-generation reporting.
Communications teams
Add repeatable research, opportunity and workflow support.
Agencies
Operate separate client workspaces with shared operational safeguards and client-specific strategy.
Frequently asked questions
- What is Meet Lula?
- An AI-powered digital PR agent for opportunity matching, controlled outreach, submissions, citations and reporting.
- Is Lula a PR agency?
- No. It is a software-led agent and workflow. High-stakes counsel and complex reputation work may still require experienced professionals.
- Is Lula a media database?
- No. It can use connected data and research contacts in the context of campaigns rather than selling database access alone.
- Can I approve every action?
- Yes. You can also approve campaign rules and change the level at any time.
- Does Lula guarantee results?
- No. Editorial, search and AI outcomes remain independent.
- Where can I start?
- Sign up for Presence at $495/month, paid upfront, for one verified brand.