What we believe
Earned coverage is a relationship business. It works when a brand has something genuinely useful to add to a story a journalist is already writing. Volume works against that.
Where AI helps
Monitoring, research, drafting, classification and reporting are repetitive and unforgiving of inconsistency. That is where an agent earns its place. Judgement about reputation stays with people.
How we talk about results
We will not promise coverage, rankings, backlinks or AI citations. We report what happened, what we observed alongside it, and what we cannot attribute.