Features
Find the opening. Build the angle. Carry the work forward in Slack or Microsoft Teams. Lula brings matched opportunities, drafts, approvals and updates into the conversation; the web workspace holds detailed records and settings.
$495 upfront, then $495/month. Cancel anytime.
Publications where work by our team has appeared. Editorial decisions always rest with the publication.
Opportunity intelligence
Lula brings different opportunity sources into one workflow and evaluates them against your brand brief.
Monitor time-sensitive requests and match them with the right expert, approved evidence and deadline.
Identify publications, writers and coverage themes connected to the subjects your brand can credibly discuss.
Watch relevant developments and identify moments when your expertise, evidence or company story could add value.
Find listicles, comparisons, reviews and category pages that include competitors while your brand is absent.
Surface podcasts, panels, conferences and expert calls suited to your founders and spokespeople.
Identify missing or inconsistent local, industry and business listings that affect how your brand appears across the web.
See a relevance score, plain-English explanation, suggested spokesperson, timing and potential angle for each opportunity.
Susan, a journalist at The Fintech Ledger is looking for finance leaders on manual month-end reporting. Deadline: tomorrow at 17:00.
Finance leaders on manual month-end reporting · 94/100 fit
Your benchmark covers the question; Susan is the suggested spokesperson. Angle: manual reconciliation is a control problem.
Want me to write a response in Susan’s voice?
🎉 Acme Analytics has a new placement. The Fintech Ledger published “Why finance teams still close the month in spreadsheets.”
Published coverage verified
Followed link checked · added to placements
The submitted response is recorded separately from this published result.
What else is waiting for me today?
One new request needs a decision. Your campaign draft is ready for review. No outreach will go out without the approval you’ve set.
Campaigns
The right workflow depends on the placement. Lula keeps distinct campaign types separate, because a journalist request, a directory form and a conference application should not be handled as the same job.
Match the request, confirm the expertise, prepare a concise response and submit before the deadline.
Define a story, identify relevant journalists and publications, prepare personalised pitches and coordinate follow-ups.
Prioritise relevant pages, understand the inclusion route, identify the right contact and make a credible case for consideration.
Match a spokesperson's expertise with suitable shows and prepare a proposal around the value they can bring to the audience.
Find relevant calls for speakers, track deadlines and prepare approved applications or organiser outreach.
Check the listing requirements, prepare consistent company information and complete approved forms.
Create or upload an approved release, publish a public source page, identify the strongest angles and build targeted outreach around the announcement.
Brand intelligence
Your brand workspace holds the information Lula needs to judge fit and prepare accurate work.
Verified information stays separate from generated suggestions. Lula flags gaps and unsupported claims instead of presenting them as approved facts.
Angle and draft development
Lula develops campaign material from the opportunity, your approved facts and the needs of the audience.
You can edit a draft, request another direction, approve it for one action or approve the rules it was created within.
Contact and publication research
Lula researches journalists, editors, writers, producers, organisers and publications connected to each approved campaign, using role, subject coverage, publication fit, market, recency and contact history to prioritise suitable recipients. When a form or submission route is more appropriate than email, Lula records that route and uses the corresponding workflow. Each researched recipient stays connected to the campaign, angle, sender, outreach history and result.
Dedicated sending identities
Paid plans include dedicated sending domains configured and managed by Lula. Choose from the domains available to your account, then create up to two sender identities per domain and assign each sender to the campaigns and brands they are allowed to represent. Lula manages the technical configuration and uses sending limits to support consistent, responsible outreach. Your own Gmail or company inbox is not required at launch.
Sender setup
A separate sending domain, kept away from your main email
Domain selected
acme-analytics-news.com reserved for outreach only.
Authentication verified
SPF, DKIM and DMARC records confirmed.
Sender created
Daniel Okafor · daniel@acme-analytics-news.com
Warm-up running
Low, spaced volume before campaign sending begins.
Sending starts only after you approve the campaign
Approval controls
Approve each angle, contact, message, response or submission before it happens externally.
Set the subjects, claims, audiences, exclusions, senders and limits Lula can work within.
Keep a sensitive announcement under full review while allowing a tightly defined citation campaign to proceed within approved rules.
Pause a campaign or sender, adjust the rules, request a rewrite or return activity to manual approval.
I drafted Susan’s response to the request from The Fintech Ledger. Nothing has been submitted yet.
DRAFT · SUSAN’S VOICE
“The final sign-off is where spreadsheets can become a control issue. Our 2026 benchmark surveyed 412 finance teams, and 61% still use manual spreadsheet steps.”
Source: Acme Reporting Benchmark 2026 · Review the figures before sending
Make the point about sign-off clearer first.
Of course. I’ll revise the draft and bring it back for your approval.
Outreach
Paced sending from one sender, with follow-ups first
Helena Marsh · The Fintech Ledger
First pitch
Priya Nandakumar · Payments Weekly
Follow-up 1
Data & Compliance Podcast
First pitch
Tomas Berg · Business Daily Review
Out of office until Monday
Every external action has an audit history showing the source facts, approval state, sender, recipient and result.
Contact safeguards
Check recent and planned approaches before a message is sent, including activity across eligible campaigns.
Reduce the risk of one journalist receiving similar pitches from different brands or senders at the same time.
Stop sending to an address after a hard bounce and record the restriction for future campaigns.
Pause outreach until the stated return date when a recipient says they are unavailable.
Apply an opt-out to the campaign, client or sender the recipient specifies. Clear global requests receive broader protection.
Control contact volume and follow-up behaviour by campaign and plan.
Forms, directories and citations
Lula can identify structured submission routes and prepare the information needed to complete them.
Listings and forms
Every submission shows what happened and why
Industry software directory
LiveListing verified this week
Regional business register
Action neededVerification code sent to your inbox
Category comparison site
Needs phone numberRequired field missing
Paid inclusion directory
SkippedPayment required — not attempted
Lula uses the approved brand record to keep names, descriptions, categories, locations and links consistent. External submissions remain subject to your approval settings and the publisher's criteria.
Press releases
Upload a press release or build one from approved facts. After approval, Lula can publish it at a public URL and use it as the source page for a targeted campaign.
Press release
Hosted as a citable source, not blasted to a network
For immediate release
London · Acme Analytics · Approved by Daniel Okafor
New research across 412 finance teams finds manual steps concentrated in the final sign-off stages of month-end reporting, where control matters most.
Hosting a release does not guarantee coverage or distribution. Presence includes one approved hosted release a month per brand, while outreach remains subject to contact and campaign allowances.
Reporting and attribution
Lula reports daily across every plan and separates activity, response and outcome.
Placements
Verified results, checked before they are counted
Manual month-end reporting feature
The Fintech Ledger · Coverage
Best reporting tools for finance teams
Payments Weekly · Listicle
Audit trails, explained
Data & Compliance Podcast · Podcast
Company profile updated
Industry directory · Citation
Search performance and AI citations depend on many factors. Lula reports observed changes and useful relationships without claiming that every outcome was caused by one action.
Slack and Microsoft Teams
Lula shares relevant opportunities, drafts, approvals and verified placements in your Slack or Microsoft Teams conversation. Ask about current campaigns, activity and results without another daily login.
🎉 Acme Analytics has a new placement. The Fintech Ledger published “Why finance teams still close the month in spreadsheets.”
Published coverage verified
Followed link checked · added to placements
The submitted response is recorded separately from this published result.
What else is waiting for me today?
One new request needs a decision. Your campaign draft is ready for review. No outreach will go out without the approval you’ve set.
Lula monitors journalist requests, editorial openings, placement gaps, podcasts, speaking calls and citation gaps, then compares each one with your brand, spokespeople, evidence and goals.
ExploreLula helps plan campaigns, research the right recipients, prepare personalised outreach, manage follow-ups and record every result. It is built for relevance and accountability, not mass pitching.
ExploreLula maps relevant coverage, listicles, reviews and citations to show which credible placements competitors or category peers have earned.
ExploreLula identifies relevant directories and resource pages, gathers approved brand details and records every submission from pending review to live listing.
ExploreA structured press room keeps approved company information, spokespeople and releases ready for credible media responses.
ExploreLula brings opportunity, campaign and outcome data into one daily view, so your team does not have to rebuild the story from spreadsheets and inboxes.
ExploreLula can carry digital PR work forward, but it never assumes permission to speak for your brand. Set the approval level for each campaign, define the facts and audiences it may use, and pause activity whenever circumstances change.
ExplorePaid plans include dedicated sending domains and named sender identities for approved PR outreach. Lula manages registration and technical setup, while you choose the available domain and the people recipients should see.
ExploreAlongside earned outreach, Lula includes a marketplace of publisher sites that accept paid, sponsored or contributed placements with a link back to your site. Search by topic or domain, compare authority, traffic, turnaround and price, then book and pay by card in one step.
ExploreUpload an existing press release or build one from approved company facts. Lula can publish the approved release at a public URL, identify its strongest angles, match relevant audiences and carry the campaign forward within your rules.
ExploreStart with one brand on Presence for $495/month, paid upfront.
