PR measurement
See the work. See the response. See the result.
Lula brings opportunity, campaign and outcome data into one daily view, so your team does not have to rebuild the story from spreadsheets and inboxes.
Activity and impact are often blended together
A sent email is not a reply, and a mention is not always a backlink. Blended totals make it difficult to understand what actually happened.
Three layers, kept apart
Activity covers what Lula found, researched, drafted, submitted and sent, including items awaiting approval. Response covers deliveries, bounces, replies, out-of-office holds and opt-outs. Outcome covers published coverage, listicle additions, reviews, citations, backlinks, mentions, referral visits and observed visibility changes.
🎉 Acme Analytics has a new placement. The Fintech Ledger published “Why finance teams still close the month in spreadsheets.”
Published coverage verified
Followed link checked · added to placements
The submitted response is recorded separately from this published result.
What else is waiting for me today?
One new request needs a decision. Your campaign draft is ready for review. No outreach will go out without the approval you’ve set.
The workflow
- 01
Your daily view
New matches, the approval queue, campaign movement, replies needing next steps and current plan usage.
- 02
Placement monitoring
Linked and unlinked mentions, listicle and review additions, citation states, backlink details and referral traffic from connected analytics.
- 03
Search and AI visibility
Connected search data plus tracked prompts showing when the brand appears and which sources are cited.
In your conversation
Lula brings relevant work and decisions into Slack or Microsoft Teams. Ask about a match, review a draft or check the outcome there; the web workspace keeps the detailed record.
See how Lula worksPlacements
Verified results, checked before they are counted
- Followed link
Manual month-end reporting feature
The Fintech Ledger · Coverage
- Brand mention
Best reporting tools for finance teams
Payments Weekly · Listicle
- Show notes link
Audit trails, explained
Data & Compliance Podcast · Podcast
- Live listing
Company profile updated
Industry directory · Citation
Evidence, with context
Search rankings and AI answers depend on many factors. Lula reports observed relationships without claiming that one placement caused every change. Daily reporting is included in every plan; Updates are available in Slack and Microsoft Teams.
Eighteen placements that expanded authority, not just link count
18
New third-party placements
AEO + SEO
Combined objectives
High-value
Sources beyond usual reach
Verified
Relevant public references
Questions
Related reading
See what Lula finds for your brand.
Presence is $495/month, paid upfront. Access starts after payment.