PR measurement
Report the work, the response and the earned result separately.
Lula connects campaigns to outreach, replies, placements, backlinks, referral visits, search performance and observed AI citations.
Activity and impact are often blended together
A sent email is not a reply, and a mention is not always a backlink. Blended totals make it difficult to understand what actually happened.
An evidence trail from action to outcome
Lula keeps delivery, response and placement states distinct and labels connected-source data so teams can assess progress without inflated attribution.
Opportunities
Demo data- 94
Month-end reporting feature
The Fintech Ledger · Tomorrow 17:00
- 81
Settlement reporting rebuilds
Payments Weekly · In 4 days
- 76
Audit trails podcast guest
Data & Compliance Podcast · In 11 days
- 68
Analytics budget scrutiny
Business Daily Review · In 2 days
The workflow
- 01
Record
Capture outreach and reply events against campaigns.
- 02
Verify
Confirm publication URLs, mentions and link attributes.
- 03
Connect
Add search, referral and AI visibility observations where available.
Evidence, not invented proof
Reports describe observed results and associations. They do not guarantee or overstate causation.
Customer proof placeholder
Approved customer evidence will be added here when supplied.
Questions
Related reading
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