Legal technology · Marketing · AI discovery
60 daysFrom a specialist platform to nationally recognised source visibility in 60 days
USA Today
National media coverage
ABA Journal
Relevant professional visibility
AI-powered digital PR
Get your brand cited where customers and AI look.
Lula finds relevant journalist requests and media openings, drafts in your spokesperson’s voice and asks for your approval in Slack or Microsoft Teams. When coverage goes live, she brings the result back to your channel.
Your PR work, right in Slack or Microsoft Teams. No daily dashboard check required.
$495 upfront, then $495/month. Cancel anytime. One brand. You decide what requires approval.
Relevant outreach. Approved facts. No mass pitching.
lula-prSlack · Acme Analytics
LulaAPP07:04
Morning! A journalist at The Fintech Ledger wants finance leaders on manual month-end reporting. Closes tomorrow 17:00.
Suggested angle · 94/100 fit
Manual reconciliation is a control problem — backed by your 2026 benchmark.
Shall I draft a response from Susan?
We’ve had clients featured in
Publications where work by our team has appeared. Editorial decisions always rest with the publication.
Brands our team has earned coverage for
Trusted by teams building brands people can find and trust.
Digital PR shouldn’t stop when your team gets busy.
The best opportunities are often time-sensitive. A journalist needs an expert today. A category page is being updated. A podcast is planning its next season. A competitor is being cited somewhere your brand is absent. Finding those openings is only the beginning: someone still has to assess the fit, uncover a useful angle, check the evidence, find the right contact, prepare the outreach, manage the reply and record the result. Lula brings that work into one continuous system — without replacing judgement with volume.
Find the right moment
Monitor journalist requests, relevant news, editorial opportunities, podcasts and speaking calls.
Build a credible angle
Turn approved expertise, company evidence and announcements into something genuinely useful to the recipient.
Carry out the work
Research contacts, prepare personalised outreach and complete appropriate submissions within your agreed controls.
Connect action to outcome
Track responses, placements, citations, links, referral traffic and observed changes in search and AI visibility.
Brief Lula once. Keep your digital PR moving every day.
- 01
Invite Lula into your team
Start in Slack or Microsoft Teams. Tell Lula about your brand, spokespeople, markets and approved facts in a short conversation.
- 02
Get relevant openings
Lula brings matched journalist requests, editorial openings and suitable listings into your conversation, with context and deadlines.
- 03
Review and approve
Ask for a draft in your spokesperson’s voice, request changes or approve the next action in the thread. Lula checks facts and your rules before anything goes out.
- 04
Hear when something goes live
Lula shares verified placements and links in your channel. Submissions, replies and published results stay distinct.
Core use cases
One agent, several routes to authority.
Go beyond conventional media outreach. Lula treats each route to earned authority as its own workflow, matched against your expertise, markets and approved claims.
- Respond to journalist requests while the deadline is still open
- Earn editorial coverage from journalists who genuinely cover your subject
- Get considered for listicles, comparisons and reviews
- Become a podcast guest or conference speaker
- Build accurate local, industry and company citations
- Turn company news into a hosted release and a targeted campaign
lula-prSlack · Acme Analytics
Lula07:04
Susan, a journalist at The Fintech Ledger is looking for finance leaders on manual month-end reporting. Deadline: tomorrow at 17:00.
Finance leaders on manual month-end reporting · 94/100 fit
Your benchmark covers the question; Susan is the suggested spokesperson. Angle: manual reconciliation is a control problem.
Want me to write a response in Susan’s voice?
Illustrative example
PR updatesMicrosoft Teams · Acme Analytics
Lula07:07
I drafted Susan’s response to the request from The Fintech Ledger. Nothing has been submitted yet.
DRAFT · SUSAN’S VOICE
“The final sign-off is where spreadsheets can become a control issue. Our 2026 benchmark surveyed 412 finance teams, and 61% still use manual spreadsheet steps.”
Source: Acme Reporting Benchmark 2026 · Review the figures before sending
Susan07:08
Make the point about sign-off clearer first.
Lula07:09
Of course. I’ll revise the draft and bring it back for your approval.
Illustrative example
Approval and control
Your reputation, your rules.
AI should make careful PR work more consistent. It should not assume permission to speak for your company. For each campaign you can review every angle, contact, pitch and submission before anything happens externally — or approve the subjects, claims, audiences, exclusions and sending limits Lula can work within. Pause a campaign, hold a sender or move a workflow back to manual review at any time.
Automation is optional. Accountability isn’t.
Search and AI visibility
Authority that travels further.
Your website is only one source of information about your brand. Independent coverage, accurate listings, relevant backlinks, third-party mentions and useful published evidence create a wider source footprint — material customers, search engines and AI systems can draw on. Lula helps you build and monitor that footprint.
Earned coverage
Linked and unlinked brand mentions
Referral visits
Search impressions and clicks
Tracked AI mentions and cited sources
Search rankings and AI citations depend on many factors. Lula reports what it observes and the relationships between activities and results; it does not claim that every change was caused by a single placement. Learn how Lula approaches AI visibility →
Built to protect the relationships PR depends on.
Lula is designed to help your brand be useful to the right person — not visible in as many inboxes as possible. Generated suggestions stay separate from your verified company information, and unsupported claims are flagged rather than quietly added to a pitch.
- Approved facts kept separate from suggestions
- Sending limits and contact history checks
- Cross-campaign conflict safeguards
- Bounce, complaint, out-of-office and opt-out handling
- A complete audit trail of every action
- Separate, isolated client workspaces
Already have something to announce?
Upload an existing press release or build one from approved company facts. Lula can identify the strongest newsworthy angle, create an approved public release page, match the announcement with relevant audiences, find suitable journalists and publications, prepare targeted outreach and track the resulting coverage. Hosting a release does not guarantee distribution or coverage — Lula uses it as a reliable source page within a broader, targeted campaign.
Submit a press releaseReporting
Daily visibility, without chasing an update.
Lula separates activity, response and outcome so a high sending number is never presented as a PR result. Your Slack or Microsoft Teams channel and daily report can show new opportunities and why they match, work awaiting approval, delivery and replies, live placements and citations, referral traffic, search performance, tracked AI mentions and usage against your plan. The web workspace holds the deeper records when you need them.
lula-prSlack · Acme Analytics
LulaThursday 07:56
🎉 Acme Analytics has a new placement. The Fintech Ledger published “Why finance teams still close the month in spreadsheets.”
Published coverage verified
Followed link checked · added to placements
The submitted response is recorded separately from this published result.
Susan08:02
What else is waiting for me today?
Lula08:03
One new request needs a decision. Your campaign draft is ready for review. No outreach will go out without the approval you’ve set.
Illustrative example
Customer evidence
Results, with the context left in.
See the starting point, campaign, timeframe and verified outcome — including what cannot reasonably be attributed to Lula.
View all case studies →From Lula
Practical thinking for digital PR teams.
In editorial review
Opportunity matching without noise
This article will be published after editorial review. No placeholder is presented as finished advice.
In editorial review
What counts as evidence in AI visibility?
This article will be published after editorial review. No placeholder is presented as finished advice.
In editorial review
A responsible outreach approval checklist
This article will be published after editorial review. No placeholder is presented as finished advice.
Get started
Start with your own brand.
Presence starts at $495/month, paid upfront. Brief Lula on one brand to find relevant journalist requests, editorial placements, citations and AI-visible sources.
- Brand and website analysis
- Journalist-opportunity matching with relevance scores and explanations
- Placement, directory and citation-gap analysis
- Listicle, comparison and review discovery
- Approved submissions after website verification
- One hosted press release with a public URL after approval
- Daily updates in Slack or Microsoft Teams and a record of completed work
Your first $495 payment is required before access. Presence includes sending-domain setup and outreach within your plan allowances and approval settings.
Sign up to get startedPricing
One simple plan.
More than PR software. Less than traditional agency overhead.
Presence — $495/month
Everything Lula does for one brand: unlimited journalist request responses, one sending domain with two senders, one proactive campaign a month, listings, citations and daily reporting.
Additional brand — $299/month
For agencies and groups. Each extra brand gets its own Presence allowances — nothing is shared — and its own Slack channel.
Add-ons — $39/month each
Outreach expansion adds a sending domain and two senders. Listing expansion adds ten listing and form submissions a month.
Plan allowances protect research quality, contact relevance and sender reputation. Lula is built to improve the value of each approach, not maximise the number of emails sent.
Compare plansQuestions about an AI digital PR agent
Your next opportunity may already be taking shape.
Brief Lula once and see where your expertise could earn attention, authority and visibility.