Legal technology · Marketing · AI discovery
60 daysFrom a specialist platform to nationally recognised source visibility in 60 days
USA Today
National media coverage
ABA Journal
Relevant professional visibility
AI-powered digital PR
Get your brand cited where customers and AI look.
Lula is an AI digital PR agent that finds relevant journalist requests, media openings and authority gaps, develops credible angles and carries out outreach and submissions within your rules. Then it shows you what turned into coverage, backlinks, brand mentions, citations and traffic.
No payment card required. One brand. You decide what requires approval.
Relevant outreach. Approved facts. No mass pitching.
Morning brief
Updated 07:04 · Acme Analytics6 new opportunities matched
Matched against your topics, markets and approved proof points.
Journalist request
Finance leaders on manual month-end reporting
Helena Marsh · The Fintech Ledger
Closes tomorrow 17:00 London
Suggested angle: manual reconciliation is a control problem
94/100 relevance- Your 2026 benchmark answers the reporter’s exact question.
- Daniel has spoken on this subject three times this year.
Verified placement
The Fintech Ledger mentioned your brand and linked to the research page.
Followed link · checked 12 hours ago
Brands our team has earned coverage for
Trusted by teams building brands people can find and trust.
Digital PR shouldn’t stop when your team gets busy.
The best opportunities are often time-sensitive. A journalist needs an expert today. A category page is being updated. A podcast is planning its next season. A competitor is being cited somewhere your brand is absent. Finding those openings is only the beginning: someone still has to assess the fit, uncover a useful angle, check the evidence, find the right contact, prepare the outreach, manage the reply and record the result. Lula brings that work into one continuous system — without replacing judgement with volume.
Find the right moment
Monitor journalist requests, relevant news, editorial opportunities, podcasts and speaking calls.
Build a credible angle
Turn approved expertise, company evidence and announcements into something genuinely useful to the recipient.
Carry out the work
Research contacts, prepare personalised outreach and complete appropriate submissions within your agreed controls.
Connect action to outcome
Track responses, placements, citations, links, referral traffic and observed changes in search and AI visibility.
Brief Lula once. Keep your digital PR moving every day.
- 01
Give Lula the context
Add your website, markets, products, expertise, spokespeople, proof points, competitors and the subjects you want to be known for. Approved facts stay separate from generated suggestions.
- 02
Lula watches for openings
Journalist requests, editorial opportunities, publications, listicles, reviews, directories, podcasts and events are compared with your brief instead of becoming another unfiltered feed.
- 03
See why an opportunity fits
Promising opportunities get a relevance score, plain-English reasoning, a suggested spokesperson and a potential angle, with the deadline, evidence and risks in view.
- 04
Choose how the work proceeds
Review every pitch yourself, or approve campaign rules that let Lula act within agreed subjects, audiences, claims and sending limits. Change control by campaign at any time.
- 05
Follow every result
See what Lula found, prepared, submitted and sent — and what led to a response, placement, mention, backlink or citation.
Core use cases
One agent, several routes to authority.
Go beyond conventional media outreach. Lula treats each route to earned authority as its own workflow, matched against your expertise, markets and approved claims.
- Respond to journalist requests while the deadline is still open
- Earn editorial coverage from journalists who genuinely cover your subject
- Get considered for listicles, comparisons and reviews
- Become a podcast guest or conference speaker
- Build accurate local, industry and company citations
- Turn company news into a hosted release and a targeted campaign
Opportunities
Product preview- 94
Month-end reporting feature
The Fintech Ledger · Tomorrow 17:00
- 81
Settlement reporting rebuilds
Payments Weekly · In 4 days
- 76
Audit trails podcast guest
Data & Compliance Podcast · In 11 days
- 68
Analytics budget scrutiny
Business Daily Review · In 2 days
Helena Marsh · The Fintech Ledger
Regulation and compliance technology
Manual reconciliation is a control problem, not an efficiency problem.
Reframes a familiar efficiency story using survey data the reporter can attribute.
Interactive example. Nothing is sent from this page.
Approval and control
Your reputation, your rules.
AI should make careful PR work more consistent. It should not assume permission to speak for your company. For each campaign you can review every angle, contact, pitch and submission before anything happens externally — or approve the subjects, claims, audiences, exclusions and sending limits Lula can work within. Pause a campaign, hold a sender or move a workflow back to manual review at any time.
Automation is optional. Accountability isn’t.
Search and AI visibility
Authority that travels further.
Your website is only one source of information about your brand. Independent coverage, accurate listings, relevant backlinks, third-party mentions and useful published evidence create a wider source footprint — material customers, search engines and AI systems can draw on. Lula helps you build and monitor that footprint.
Earned coverage
Linked and unlinked brand mentions
Referral visits
Search impressions and clicks
Tracked AI mentions and cited sources
Search rankings and AI citations depend on many factors. Lula reports what it observes and the relationships between activities and results; it does not claim that every change was caused by a single placement. Learn how Lula approaches AI visibility →
Built to protect the relationships PR depends on.
Lula is designed to help your brand be useful to the right person — not visible in as many inboxes as possible. Generated suggestions stay separate from your verified company information, and unsupported claims are flagged rather than quietly added to a pitch.
- Approved facts kept separate from suggestions
- Sending limits and contact history checks
- Cross-campaign conflict safeguards
- Bounce, complaint, out-of-office and opt-out handling
- A complete audit trail of every action
- Separate, isolated client workspaces
Already have something to announce?
Upload an existing press release or build one from approved company facts. Lula can identify the strongest newsworthy angle, create an approved public release page, match the announcement with relevant audiences, find suitable journalists and publications, prepare targeted outreach and track the resulting coverage. Hosting a release does not guarantee distribution or coverage — Lula uses it as a reliable source page within a broader, targeted campaign.
Submit a press releaseReporting
Daily visibility, without chasing an update.
Lula separates activity, response and outcome so a high sending number is never presented as a PR result. Your dashboard and daily report can show new opportunities and why they match, work awaiting approval, delivery and replies, live placements and citations, referral traffic, search performance, tracked AI mentions and usage against your plan. Slack updates are coming soon across every plan.
Overview
Last 30 days · Acme Analytics
Opportunities matched
24
Pitches awaiting approval
2
Outreach sent
9
Positive replies
3
Placements
4
Linked mentions
2
Referral visits
341
AI citations
Not connected
Activity over time
Opportunities, pitches, replies and placements over eight weeks.
Recent activity
- Lula matched 6 new opportunities against your brief.
- Pitch prepared for Helena Marsh — awaiting approval.
- Reply from Helena Marsh classified as interested.
- Linked mention verified in The Fintech Ledger.
Customer evidence
Results, with the context left in.
See the starting point, campaign, timeframe and verified outcome — including what cannot reasonably be attributed to Lula.
View all case studies →From Lula
Practical thinking for digital PR teams.
In editorial review
Opportunity matching without noise
This article will be published after editorial review. No placeholder is presented as finished advice.
In editorial review
What counts as evidence in AI visibility?
This article will be published after editorial review. No placeholder is presented as finished advice.
In editorial review
A responsible outreach approval checklist
This article will be published after editorial review. No placeholder is presented as finished advice.
Free trial
Start with your own brand.
Your free trial gives Lula seven days to analyse one brand and identify opportunities across journalist requests, editorial placements, citations and AI-visible sources.
- Brand and website analysis
- Journalist-opportunity matching with relevance scores and explanations
- Placement, directory and citation-gap analysis
- Listicle, comparison and review discovery
- Up to three approved automated submissions after website verification
- One hosted press release with a public URL after approval
- Daily reporting and a dashboard of completed work
No payment card is required. Sending-domain selection, journalist contact details and outbound media outreach become available when you choose a paid plan.
Start your free 7-day trialPricing
Straightforward plans.
More than PR software. Less than traditional agency overhead.
Presence — $495/month
For one brand beginning a consistent digital PR programme. One sending domain, two sender identities, opportunity responses, one proactive campaign a month, citations and daily reporting.
Momentum — $995/month
For teams running regular outreach across several routes to coverage. Two sending domains, four sender identities, higher contact and campaign allowances and expanded placement targeting.
Authority — $1,995/month
For larger programmes across more markets, spokespeople and campaigns. Four sending domains, eight sender identities, higher outreach allowances and unlimited approved hosted releases.
Plan allowances protect research quality, contact relevance and sender reputation. Lula is built to improve the value of each approach, not maximise the number of emails sent.
Compare plansQuestions about an AI digital PR agent
Your next opportunity may already be taking shape.
Brief Lula once and see where your expertise could earn attention, authority and visibility.