Press releases
Already have an announcement? Give Lula the starting point.
A release on its own rarely earns coverage. Lula uses it as raw material — identifying the angles that stand up, the audiences that care and the journalists who cover that subject now.
How a release becomes a campaign
1. Add the announcement
Upload an existing release, a briefing document or a set of notes inside your workspace. Files stay within your organisation.
2. Lula finds the angles
The announcement is read against your approved facts and target topics, and returned as a small number of angles with reasoning.
3. You choose the audience
Lula recommends relevant journalists, publications and markets. You confirm the list and the spokesperson.
4. Review and approve
Drafts are prepared for each contact with sources attached. Nothing is sent until a person approves it.
Uploads happen inside your workspace
We do not accept anonymous public uploads. Announcements often contain embargoed or commercially sensitive information, so files are only accepted from a signed-in account with access controls, an owner and an audit trail.