Interactive calculator
Compare the cost and capacity of your PR options.
Move the sliders to see how Meet Lula's published plan pricing compares with a traditional agency retainer, by cost and working capacity alone. This tool cannot predict or promise coverage, rankings, backlinks or AI citations for any option.
Coverage, listicle, review, podcast or citation targets you would like Lula to work towards.
What a traditional agency would usually charge per month for comparable coverage goals.
What you were expecting or able to spend each month.
Closest Meet Lula plan
Presence · $495/month
Everything Lula does for one brand, with unlimited journalist request responses.
- Agency retainer you compared
- $5,000/month
- Potential monthly cost difference saved
- $4,505
- Same comparison over a year
- $54,060
- Plan cost per placement wanted
- $165
- Versus your stated monthly budget
- $705 under budget
This is a cost and capacity comparison only. It does not promise any coverage, ranking, backlink, traffic or AI citation outcome. Agency retainers, scope and results vary widely, and Meet Lula plan allowances describe research and outreach capacity, not guaranteed placements. See plan details and the agency comparison for the full picture.
How to read the numbers
Cost and capacity, not predicted results.
What this compares
Published Meet Lula plan prices against a retainer figure you enter for a traditional agency covering similar scope.
What it does not compare
It does not model senior strategic counsel, crisis communications or relationship-led work that a specialist agency may provide.
Placements wanted is an input, not a promise
The figure you choose reflects what you would like to work towards. Neither Meet Lula nor an agency can guarantee a specific number of placements.
Alternatives beyond agencies
PR software, media databases and journalist-request platforms are compared on workflow and scope on the compare page.
Every plan includes daily reporting
Reporting separates activity from verified outcomes, so you can see what happened rather than only what was attempted.
Figures are illustrative
Agency retainers vary widely by market, scope and seniority. Use your own quotes for an accurate comparison.
See the plan that fits your numbers.
Presence is $495/month, paid upfront. Access starts after payment.