Responsible outreach
Useful to the recipient, accountable to the customer.
PR depends on relationships, context and trust. Automation should make careful work more consistent, not make irrelevant sending easier. Lula is designed around approved facts, focused campaigns, recipient preferences and a complete action history.
Relevance before contact
A possible address is not permission to pitch.
Campaign fit
Every approach connects to an approved objective, audience and angle.
Coverage fit
The recipient's role, subject and publication are researched before outreach.
Evidence fit
Only supportable claims and contributions the brand is authorised to make are used.
Timing
Deadlines, recent contact, out-of-office periods and conflicting campaigns are respected.
Appropriate route
A form, application or other process is used when email is not the preferred path.
Customer-controlled approval
You choose the level of autonomy.
Review every action
Require individual approval before pitches, responses, follow-ups and submissions.
Approve campaign rules
Define permitted subjects, claims, audiences, exclusions, senders and limits.
Change control
Pause a campaign or sender and return work to manual review at any time.
Audit history
The basis, approval and result of every external action is recorded.
Contact preference handling
Lula applies the restriction the recipient asks for.
Campaign opt-out
Contact connected to the specified campaign stops.
Client opt-out
Outreach on behalf of the specified brand stops.
Sender opt-out
Messages from the specified sender identity stop.
Global request
Broader protection applies when the recipient clearly asks not to receive any Lula-managed outreach.
Hard bounce
Further sending to a permanently invalid address is prevented.
Out-of-office hold
Contact pauses until the stated return date where available.
Cross-campaign coordination
Shared operational memory, private client work.
Duplicate checks
Repeated approaches to the same person are reduced.
Conflict checks
Similar pitches from different brands are held when the timing would be inappropriate.
Delivery health
Central hard-bounce information avoids repeated failed sends.
Workspace isolation
Briefs, drafts, strategy, approvals and results stay separate per brand.
What Lula does not promise
Responsible claims matter too.
No guaranteed coverage
Journalists and publishers control editorial decisions.
No guaranteed rankings
Search engines use many signals outside Lula's control.
No guaranteed AI citations
AI answers vary by system, prompt, time and source selection.
No hidden equivalence
Paid, affiliate, syndicated and earned outcomes are reported distinctly.
Frequently asked questions
- Does Lula send mass pitches?
- No. The system is built around defined campaigns, researched contacts, personalisation and plan limits.
- Can I require approval for every email?
- Yes. Approval level is set per campaign and can be changed at any time.
- Is every unsubscribe global?
- No. It follows the recipient's stated scope unless they clearly request broader protection.
- What happens after a bounce?
- A hard-bounced address is restricted from further eligible sends.
- Can I exclude a journalist or publication?
- Yes. Exclusions are set in the brand workspace and applied before any action.
- How are complaints handled?
- Relevant activity stops and the response is routed for review.
- Does Lula sell contact lists?
- No. The product is designed for targeted campaign execution rather than bulk list export.