Meet Lula

How it works

Meet Lula where your team already works

Invite Lula into Slack, or connect Microsoft Teams after signup. Brief her in conversation, get relevant opportunities, approve the next action and hear when something is actually published. Your team stays in control of facts and external actions.

$495 upfront, then $495/month. Cancel anytime.

  • USA Today logo
  • The Times logo
  • HubSpot logo
  • Moz logo
  • The Drum logo
  • American Bar Association logo
  • The Detroit News logo
  • azcentral logo
  • MarketingProfs logo
  • Peterborough Telegraph logo
  • Social Media Today logo
  • Social Media Examiner logo
  • SeedLegals logo
  • The Tennessean logo
  • Supreme Court of Pennsylvania Disciplinary Board logo
  • VoyagePhoenix logo

Publications where work by our team has appeared. Editorial decisions always rest with the publication.

Brands our team has earned coverage for

  • LLM Listed logo
  • Disney logo
  • American Express logo
  • monday.com logo
  • Upwork logo
  • ToolsGroup logo
  • Davis Miles logo

Four moments in the conversation.

1. Invite Lula to your conversation

Add Lula to Slack, or sign up on the web and connect Microsoft Teams. She asks for your website, markets, spokespeople and the facts she can use. You can update the brief by talking to her.

  • Approved facts stay separate from suggestions.
  • Tell Lula which subjects, claims and publications to avoid.

2. Get opportunities that fit

Lula monitors journalist requests, editorial openings and relevant listings, then messages you when your brand can contribute something credible. Each match has a deadline, suggested expert and reason it fits.

  • Ask for more matches or change the brief in the same conversation.
  • A match is not a promise of coverage.

3. Review before action

Lula drafts in your spokesperson’s voice using approved evidence. Ask her to revise it or approve the response in the thread. Campaigns move through a sample pitch and sample contacts before wider outreach.

  • Nothing is submitted without your confirmation or approved campaign rules.
  • Sending limits, contact history, bounces and opt-outs still apply.

4. Follow the outcome in your channel

Lula reports submitted work, genuine replies and verified coverage in Slack or Teams. A sent pitch is activity; a published placement is a different result. The web workspace holds detailed records and settings.

  • Get updates on live links and listings when verified.
  • Editorial decisions remain with publishers and journalists.

Approval in the conversation

You decide where the human sits.

Lula brings the match, suggested angle and draft into your Slack or Teams conversation. Ask for changes in the thread, check the evidence and approve when it is ready. Detailed records remain in the web workspace.

What Lula does across a digital PR programme →

PR updatesMicrosoft Teams · Acme Analytics
Lula07:07

I drafted Susan’s response to the request from The Fintech Ledger. Nothing has been submitted yet.

DRAFT · SUSAN’S VOICE

“The final sign-off is where spreadsheets can become a control issue. Our 2026 benchmark surveyed 412 finance teams, and 61% still use manual spreadsheet steps.”

Source: Acme Reporting Benchmark 2026 · Review the figures before sending

Susan07:08

Make the point about sign-off clearer first.

Lula07:09

Of course. I’ll revise the draft and bring it back for your approval.

Illustrative example

One system, separate workspaces

Shared intelligence without shared client data.

Some operational signals are useful across the whole platform. A hard bounce should not be rediscovered by every campaign, and one journalist should not receive conflicting pitches on the same day. Lula uses central contact health, availability and request data to coordinate activity safely, while private briefs, strategies, drafts, approvals and performance stay isolated inside each client's workspace.

What you control

Clear controls from the first brief to the final result.

  • The facts Lula may use
  • The spokespeople it may represent
  • The campaigns it may run
  • The audiences and publications it may approach
  • The senders assigned to each campaign
  • The claims, topics and contacts that are excluded
  • Whether each action needs approval
  • The sending and follow-up limits
  • When a campaign or sender is paused

Every external action has an audit history, so you can see which facts were used, what was approved, who was contacted and what happened next.

Start with Presence

See the opportunities before setting up outreach.

Sign up for Presence at $495/month and pay for your first month upfront. Lula then learns your verified brand, matches relevant opportunities and helps prepare approved responses and campaigns. Sending-domain setup and reporting are included. Coverage is never guaranteed.

Sign up to get started

$495 upfront, then $495/month. Cancel anytime.

How Lula works: your questions

Your next opportunity should not depend on someone checking another spreadsheet.

Brief Lula once and give your brand a consistent route from opportunity to action.

Sign up to get startedCompare plans

$495 upfront, then $495/month. Cancel anytime.