How it works

An always-on digital PR workflow, with you in control.

Lula runs the repetitive parts of digital PR — monitoring, research, drafting, follow-up and measurement — and stops at every point where judgement matters.

Meet Lula See plans

1. Brief Lula

The brief is the product. You add your website, expertise, spokespeople, approved proof points, brand voice, target topics and the pages you want to earn relevance for.

Approved facts are stored separately from anything generated.
Every claim can carry a source, an owner and a review date.
Exclusions — publications, competitors, topics — are respected everywhere.

2. Review opportunities

Lula monitors journalist requests, news hooks and editorial openings, then scores each one against your brief with plain-English reasoning.

Deadlines shown in your timezone.
Suggested spokesperson and angle for each match.
Conflict and frequency checks before anything is prepared.

3. Manual review

All angles, outreach and contacts are manually approved before anything is sent. You see the journalist, the fit, the draft and every source behind it.

Approve, edit, request a revision or skip.
Revisions can ask for shorter, more direct, less promotional or stronger evidence.
Approval history is recorded against the campaign.

4. Track where you're covered

Replies are classified, placements are verified, and links, referral visits and AI citations are recorded against the campaign that earned them.

Coverage, linked and unlinked mentions kept distinct.
Search and referral data come from sources you connect.
Weekly and monthly reports summarise the work and the results.

The approval surface

Nothing leaves without a person saying yes.

Each pitch shows the journalist and their recent work, why the match was made, the hook, the angle, the draft, and the source behind every factual claim. Contact history and any frequency or delivery warnings sit alongside it.

What Lula does across a digital PR programme →

Helena Marsh · The Fintech Ledger

Regulation and compliance technology

Demo data

Manual reconciliation is a control problem, not an efficiency problem.

Reframes a familiar efficiency story using survey data the reporter can attribute.

Interactive example. Nothing is sent from this page.

Ready to see it against your own brand?

Briefing Lula takes about twenty minutes and shapes everything that follows.

Meet Lula