Digital PR
Digital PR that earns attention, not just activity.
Digital PR is the practice of earning relevant editorial coverage, credible brand mentions and links from sources your buyers and search engines already trust. Lula is the AI digital PR agent that keeps that practice running week after week.
What a digital PR programme actually involves
Most teams know what good looks like. The difficulty is doing it consistently: watching for the right moment, having a credible thing to say, reaching the right journalist while the story is still live, and recording what happened afterwards.
Monitoring
Journalist requests, news hooks, editorial calendars and emerging conversations in your subject area.
Angle development
Turning approved expertise, original data and announcements into something an editor would commission.
Journalist research
Understanding who covers the subject now, what they published recently and what they actually want.
Outreach and follow-up
A short, specific pitch, sent once, followed up appropriately, with opt-outs respected.
Measurement
Coverage, linked and unlinked mentions, referral visits, search performance and AI citations, kept apart rather than blended into one number.
Opportunities
Demo data- 94
Month-end reporting feature
The Fintech Ledger · Tomorrow 17:00
- 81
Settlement reporting rebuilds
Payments Weekly · In 4 days
- 76
Audit trails podcast guest
Data & Compliance Podcast · In 11 days
- 68
Analytics budget scrutiny
Business Daily Review · In 2 days
What Lula is not
Relevance-led, not volume-led.
Lula is not a press-release wire, a guaranteed-placement marketplace or a spray-and-pray outreach tool. High volume damages the relationships that make digital PR work, and it is the fastest way to make a brand unwelcome in an inbox.
Fewer, better pitches
Outreach allowances exist to protect quality and deliverability, not to reward volume.
Contact-aware sending
Frequency limits, cooling windows, opt-outs and bounce suppression are enforced by the platform.
Evidence attached
Every claim in a pitch points back to an approved fact and a source your team owns.
Digital PR and search authority
Relevant coverage can create brand mentions, backlinks and referral traffic, and it puts credible sources in front of the systems that form answers. It is one input among many — Lula reports what it observes and connects it to the outreach that preceded it.