What Lula tracks
- The question or prompt being tracked
- The AI platform the answer came from
- Whether your brand was mentioned
- Which source URLs were cited
- Which competitors appeared
- The observed position and context
- When it was last checked, and how it changed
AI answers vary by model, location, personalisation and time. Two checks minutes apart can differ. Treat these observations as directional evidence, not a ranking.
Tracked answers
ExampleBest tools for reconciliation reporting in regulated fintech
- Platform
- ChatGPT
- Mentioned
- Yes
- Cited
- The Fintech Ledger feature
How much of month-end reporting is still manual?
- Platform
- Perplexity
- Mentioned
- Yes
- Cited
- Your research page
Alternatives to a named competitor for compliance reporting
- Platform
- Google AI Overviews
- Mentioned
- No
- Cited
- —
How coverage connects to citations
Earned coverage puts your evidence where systems can find it.
Original evidence
Research, benchmarks and specific numbers give journalists and AI systems something concrete to attribute.
Credible publication
A trade or national article carries weight that a self-published page usually does not.
Consistent presence
One article rarely changes anything. A pattern of relevant coverage on one subject is what compounds.
Lula never promises a citation, a ranking or a placement. See how the digital PR work is done →
Meet Lula