Legal technology · Marketing · AI discovery
From a specialist platform to nationally recognised source visibility in 60 days
How a focused authority campaign helped LLMListed.com earn coverage from USA Today, ABA Journal, the Pennsylvania Supreme Court Disciplinary Board and specialist marketing publications.
USA Today
National media coverage
ABA Journal
Relevant professional visibility
PA Supreme Court
Authoritative institutional reference
60 days
Campaign timeframe
The starting point
The challenge
LLMListed.com operates at the intersection of legal services, marketing and AI discovery. The people who would value the platform may not yet know to search for it by name.
The brand needed to appear in places its audiences already trusted, while giving search engines and AI systems clearer third-party context about the company and its category.
A narrow link-building campaign or one press release would not have been enough. The work needed several credible routes to visibility, each matched to the right source.
Placements
Verified results, checked before they are counted
- Followed link
Manual month-end reporting feature
The Fintech Ledger · Coverage
- Brand mention
Best reporting tools for finance teams
Payments Weekly · Listicle
- Show notes link
Audit trails, explained
Data & Compliance Podcast · Podcast
- Live listing
Company profile updated
Industry directory · Citation
The campaign
The strategy
The campaign treated authority as a portfolio: national publications for reach, legal publications for professional relevance, institutional sources for trust and specialist marketing publications for depth.
Different aspects of the company were pitched separately. Each angle reflected the audience, editorial context and a specific reason the source might care rather than repeating one generic story.
Relevance before volume
The objective was useful references from credible sources, not the largest possible mention count.
Several credible angles
Legal, marketing and AI-discovery themes were separated so every approach could be specific.
A balanced source profile
National reach, trade depth and institutional authority contributed different forms of value.
Fast learning
Response patterns in the 60-day window focused effort on the strongest angles and audiences.
Verified outcomes
The results
Within 60 days, LLMListed.com was featured or referenced by USA Today, ABA Journal and the Pennsylvania Supreme Court Disciplinary Board, alongside specialist marketing publications.
The placements did not all play the same role. USA Today added national reach, ABA Journal connected the brand with a relevant professional audience, and the institutional reference added trust within the legal ecosystem.
Together they formed a broader source footprint around the audiences and subjects most relevant to the business.
Explore the related workflows
See how Lula coordinates the work behind this result.
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