AEO and AI visibility
Build the source footprint behind the answer.
AI systems do not learn about a brand from its website alone. They may draw on independent coverage, directories, reviews, comparisons, reference pages and other published sources. Lula helps brands identify where that external footprint is weak, pursue credible placements and monitor how the brand appears across selected search and AI experiences.
AEO starts outside your website
Being present in the sources people and systems trust means earned coverage, listicles and comparisons, reviews, business citations, expert appearances such as podcasts, conferences, interviews and transcripts, and approved press release source pages.
Compare the brand with the answers it wants to appear in
Lula looks for category coverage, competitor footprint, citation gaps, evidence gaps and format gaps across articles, reviews, lists, podcasts, events, databases and source pages, then turns each gap into the route appropriate to that source.
AI visibility
Questions, answers and the sources behind them
Question tracked
“Best month-end reporting tools for finance teams”
Observed 11 Sep · UK market
Brand mentioned in the answer
Described as a reporting controls tool for finance teams
Sources cited
Payments Weekly comparison · Industry directory profile · Your benchmark page
Observations are recorded with the question, system and date. AI systems decide their own answers.
The workflow
- 01
Find source gaps
Identify publishers present around important commercial topics, third-party sources that mention comparable brands while omitting yours, missing or inconsistent citations and claims without independent support.
- 02
Turn gaps into campaigns
Journalist outreach, expert responses, placement campaigns, citation work, podcast and speaking appearances, and hosted press releases with targeted outreach.
- 03
Monitor visibility carefully
Observe selected prompts, cited sources where the interface exposes them, brand representation, connected search performance and growth in new coverage, backlinks, mentions, reviews and citations.
AEO starts outside your website
Be present in the sources people and systems trust.
Earned coverage
Independent reporting and expert contributions create published context around the brand.
Listicles and comparisons
Relevant category pages help customers and AI systems understand alternatives and positioning.
Reviews
Credible product or service reviews add third-party evaluation.
Business citations
Accurate listings reinforce identity, category, location and official links.
Expert appearances
Podcasts, conferences, interviews and transcripts can expand the published record.
Press release source pages
Approved announcement pages provide a stable reference for time-sensitive company information.
Find source gaps
Compare the brand with the answers it wants to appear in.
Category coverage
Identify publishers and pages frequently present around important commercial topics.
Competitor footprint
See which third-party sources mention comparable brands while omitting yours.
Citation gaps
Find missing or inconsistent directories and business references.
Evidence gaps
Identify claims or topics for which the brand lacks useful independent support.
Format gaps
Look across articles, reviews, lists, podcasts, events, databases and source pages.
Turn gaps into campaigns
Use the route appropriate to each source.
Journalist outreach
Offer evidence, expertise or a story to relevant writers and publications.
Expert responses
Contribute to open journalist requests where the brand has a strong match.
Placement campaigns
Pursue credible listicle, comparison and review inclusion.
Citation work
Complete approved listings and correct inconsistent information.
Podcast and speaking
Create published appearances, profiles, transcripts and mentions.
Press releases
Host approved announcements and build targeted outreach around them.
Monitor visibility carefully
Track observations without pretending the system is deterministic.
Selected prompts
Observe whether the brand appears for agreed questions and topics.
Cited sources
Record which external pages are referenced when the interface exposes them.
Brand representation
Check whether descriptions, comparisons and facts are accurate.
Search performance
View relevant impressions, clicks and landing pages alongside PR activity.
Source growth
Track new coverage, backlinks, mentions, reviews and citations over time.
What Lula can and cannot claim
Useful measurement requires restraint.
Can report
New sources, placements, mentions, links, citations, observed answers, cited pages and timing.
Can compare
Changes across selected prompts, topics, competitors, markets and reporting periods.
Cannot guarantee
Inclusion, ranking, wording, persistence or traffic from a search engine or AI system.
Cannot prove alone
That one placement caused a particular answer or ranking change when many inputs may be involved.
In your conversation
Lula brings relevant work and decisions into Slack or Microsoft Teams. Ask about a match, review a draft or check the outcome there; the web workspace keeps the detailed record.
See how Lula worksPlacements
Verified results, checked before they are counted
- Followed link
Manual month-end reporting feature
The Fintech Ledger · Coverage
- Brand mention
Best reporting tools for finance teams
Payments Weekly · Listicle
- Show notes link
Audit trails, explained
Data & Compliance Podcast · Podcast
- Live listing
Company profile updated
Industry directory · Citation
Evidence, with context
Daily reporting can bring new opportunities, completed campaigns, published sources, search signals and selected AI observations together in one client view. Updates and questions are available in Slack and Microsoft Teams.
Eighteen placements that expanded authority, not just link count
18
New third-party placements
AEO + SEO
Combined objectives
High-value
Sources beyond usual reach
Verified
Relevant public references
Questions
Related reading
See what Lula finds for your brand.
Presence is $495/month, paid upfront. Access starts after payment.