Dedicated outreach infrastructure
Protect your main domain while keeping outreach personal.
Paid plans include dedicated sending domains and named sender identities for approved PR outreach. Lula manages registration and technical setup, while you choose the available domain and the people recipients should see.
Why not use your main company inbox?
Routine campaign activity on the domain used for your website and normal company email creates unnecessary risk, and it makes limits, holds and audit history harder to apply consistently.
You choose the identity, Lula runs the infrastructure
Select an available domain from the options approved for your account, then create up to two named senders per domain with a real or approved representative name, a suitable role, the campaigns each sender may represent and the approval level that applies. Lula registers the domain, applies the required DNS records and connects the sending service.
Sender setup
A separate sending domain, kept away from your main email
Domain selected
acme-analytics-news.com reserved for outreach only.
Authentication verified
SPF, DKIM and DMARC records confirmed.
Sender created
Daniel Okafor · daniel@acme-analytics-news.com
Warm-up running
Low, spaced volume before campaign sending begins.
Sending starts only after you approve the campaign
The workflow
- 01
Choose a paid plan
Domain selection becomes available after upgrade because registration, DNS and inbox configuration create real external resources.
- 02
Select an available domain
Availability is checked before purchase, and Lula remains the registrant while the domain is assigned to your active subscription.
- 03
Add senders and assign campaigns
Create the required first sender and an optional second, then choose which identity represents each approved campaign.
In your conversation
Lula brings relevant work and decisions into Slack or Microsoft Teams. Ask about a match, review a draft or check the outcome there; the web workspace keeps the detailed record.
See how Lula worksOutreach
Paced sending from one sender, with follow-ups first
- Sent 09:12
Helena Marsh · The Fintech Ledger
First pitch
- Sending 09:19
Priya Nandakumar · Payments Weekly
Follow-up 1
- Queued 09:26
Data & Compliance Podcast
First pitch
- Held
Tomas Berg · Business Daily Review
Out of office until Monday
Evidence, with context
Presence includes one domain with two senders; each Outreach expansion ($39/month) adds another domain and two more senders. Contact limits, bounce and out-of-office checks, opt-outs, pause controls and full audit history apply to every send. No Gmail connection is required.
From a specialist platform to nationally recognised source visibility in 60 days
USA Today
National media coverage
ABA Journal
Relevant professional visibility
PA Supreme Court
Authoritative institutional reference
60 days
Campaign timeframe
Questions
Related reading
See what Lula finds for your brand.
Presence is $495/month, paid upfront. Access starts after payment.