Opportunity intelligence
See the opportunities your brand can credibly win.
Lula monitors journalist requests, editorial openings, placement gaps, podcasts, speaking calls and citation gaps, then compares each one with your brand, spokespeople, evidence and goals.
Digital PR opportunities do not arrive in one format
A journalist may need an expert today. A publication may be updating a category guide. A conference may have opened speaker applications. A directory may be missing your company entirely. An unfiltered feed makes all of that look the same.
The brief determines the fit
Lula compares each opportunity with your products, markets, priority topics, spokesperson expertise, approved evidence, competitors, exclusions and current contact history. A strong match needs more than a shared keyword: your brand must have something relevant, timely and supportable to contribute.
Susan, a journalist at The Fintech Ledger is looking for finance leaders on manual month-end reporting. Deadline: tomorrow at 17:00.
Finance leaders on manual month-end reporting · 94/100 fit
Your benchmark covers the question; Susan is the suggested spokesperson. Angle: manual reconciliation is a control problem.
Want me to write a response in Susan’s voice?
The workflow
- 01
Monitor
Requests, editorial openings, placement gaps, podcasts, events and directory gaps are collected once and normalised.
- 02
Score
Each promising opportunity carries a relevance score, plain-English reasoning, deadline, suggested spokesperson, supporting evidence, possible risks and a recommended next action.
- 03
Decide
Approve the suggested action, ask for another angle, change spokesperson, add evidence, save it, reject it with a reason or connect it to a campaign.
In your conversation
Lula brings relevant work and decisions into Slack or Microsoft Teams. Ask about a match, review a draft or check the outcome there; the web workspace keeps the detailed record.
See how Lula works🎉 Acme Analytics has a new placement. The Fintech Ledger published “Why finance teams still close the month in spreadsheets.”
Published coverage verified
Followed link checked · added to placements
The submitted response is recorded separately from this published result.
What else is waiting for me today?
One new request needs a decision. Your campaign draft is ready for review. No outreach will go out without the approval you’ve set.
Evidence, with context
Scores help your team prioritise. They do not guarantee that a journalist, editor, producer, organiser or site owner will accept the contribution. Expired or withdrawn opportunities leave the action queue automatically.
From a specialist platform to nationally recognised source visibility in 60 days
USA Today
National media coverage
ABA Journal
Relevant professional visibility
PA Supreme Court
Authoritative institutional reference
60 days
Campaign timeframe
Questions
Related reading
See what Lula finds for your brand.
Presence is $495/month, paid upfront. Access starts after payment.