Business citation campaigns
Make your business easier to find and verify.
Accurate third-party listings help customers, search engines and AI systems understand who your business is, what it does and where it operates. Lula finds relevant citation gaps, prepares consistent information and completes approved submissions through the right route.
Start with a trusted business record
Citation work depends on core identity, location data, brand consistency across existing listings, the local, industry, professional, supplier and company databases connected to the business, and the official pages and approved information that support an accurate submission.
More listings are not automatically better
Lula prioritises sources used by the right audience, industry or location, prefers legitimate and actively maintained resources with clear ownership, considers existing visibility, identifies completeness gaps, and confirms the information, verification and approval needed before action.
Listings and forms
Every submission shows what happened and why
Industry software directory
LiveListing verified this week
Regional business register
Action neededVerification code sent to your inbox
Category comparison site
Needs phone numberRequired field missing
Paid inclusion directory
SkippedPayment required — not attempted
The workflow
- 01
Prepare and submit
Populate names, categories, descriptions, URLs and contact details from the brand workspace, adapt wording without changing the facts, complete approved forms and surface any verification the customer must complete.
- 02
Monitor every listing
A submission is not the same as a live citation. Follow identified, ready, submitted, verification required, live, rejected and needs-update states and record the public URL once live.
- 03
Report honestly
Separate discovered gaps, completed activity and verified live citations, and keep each location connected to its approved record and citation set.
What Lula checks
Start with a trusted business record.
Core identity
Business name, website, category, description and approved contact routes.
Location data
Addresses, service areas, phone numbers, opening details and location pages where relevant.
Brand consistency
Differences in naming, URLs, categories, descriptions or status across existing listings.
Relevant sources
Local, industry, professional, supplier and company databases connected to the business.
Existing evidence
Official pages and approved information that support an accurate submission.
Prioritise useful citations
More listings are not automatically better.
Relevance
Choose sources used by the right audience, industry or location.
Trust and maintenance
Prefer legitimate, active resources with clear ownership and update routes.
Existing visibility
Consider whether the source appears in search results or is referenced by customers and AI systems.
Completeness gap
Identify missing businesses, missing locations and incomplete or inconsistent profiles.
Submission feasibility
Confirm the information, verification and approval needed before action.
Prepare and submit
Use one approved version of the truth.
Consistent fields
Populate names, categories, descriptions, URLs and contact details from the brand workspace.
Appropriate descriptions
Adapt the wording to the source without changing the underlying facts.
Form completion
Complete approved directory and listing forms where a structured route exists.
Contact routes
Prepare an update or inclusion request when the source requires editorial contact.
Verification
Surface client actions when email, phone, document or account verification is required.
Monitor every listing
A submission is not the same as a live citation.
Status tracking
Follow identified, ready, submitted, verification required, live, rejected and needs-update states.
Live verification
Record the public URL and the details displayed once the listing is available.
Corrections
Identify material inconsistencies and prepare the appropriate update route.
Multi-location visibility
Keep each location connected to its approved record and citation set.
Reporting
Separate discovered gaps, completed activity and verified live citations.
Trial and paid plans
Begin with a gap scan.
Presence
Includes citation-gap discovery and approved submissions within plan allowances after verification.
Presence
Includes initial local, industry and directory citation work.
Listing expansion
Ten more listing and form submissions a month for $39.
Additional brands
Each extra brand has its own Presence allowances and listing work.
Daily reporting
Included in every plan, with updates in Slack and Microsoft Teams.
In your conversation
Lula brings relevant work and decisions into Slack or Microsoft Teams. Ask about a match, review a draft or check the outcome there; the web workspace keeps the detailed record.
See how Lula worksPlacements
Verified results, checked before they are counted
- Followed link
Manual month-end reporting feature
The Fintech Ledger · Coverage
- Brand mention
Best reporting tools for finance teams
Payments Weekly · Listicle
- Show notes link
Audit trails, explained
Data & Compliance Podcast · Podcast
- Live listing
Company profile updated
Industry directory · Citation
Evidence, with context
Accurate listings can provide independent, structured references to a brand's identity, category and location, and may support organic discovery. No individual directory guarantees rankings or inclusion in an AI-generated answer, so Lula reports observed results without overstating causation.
Building the third-party footprint that local clients and AI answers can verify
3
Priority local news sites
10
New listicle inclusions
15
New directory listings
28
Verified new references
Questions
Related reading
See what Lula finds for your brand.
Presence is $495/month, paid upfront. Access starts after payment.