Meet Lula

AI digital PR for local and multi-location businesses

Build consistent visibility in every market you serve.

Local discovery depends on accurate business information, relevant regional sources and evidence that the company belongs in the market. Lula helps find citation gaps, regional coverage opportunities and location-specific campaigns without losing control of the central brand.

A source footprint for every location

Missing or inconsistent listings, regional media that is hard to track, local guides, community events and location-specific news all need attention — while the brand record has to stay consistent everywhere.

Control location data

Use one approved record for every submission: consistent company name, category, website and descriptions; managed addresses, service areas, phone details, opening information and location pages; approved spokespeople assigned to the correct market; recorded local exceptions that cannot overwrite another location; and clear surfacing of verification steps you need to complete.

Listings and forms

Every submission shows what happened and why

Product preview
  • Industry software directory

    Live

    Listing verified this week

  • Regional business register

    Action needed

    Verification code sent to your inbox

  • Category comparison site

    Needs phone number

    Required field missing

  • Paid inclusion directory

    Skipped

    Payment required — not attempted

See listings and citations

The workflow

  1. 01

    Brief the brand

    Add the central brand record, locations, service areas, approved contacts, categories and local differences.

  2. 02

    Find and score opportunities

    Find citation gaps, regional media openings, listicles, events and expert requests by market.

  3. 03

    Develop and approve

    Prepare consistent submissions and locally relevant stories from approved information, using central rules with location-specific approvals where necessary.

  4. 04

    Track the outcome

    Track live listings, regional coverage, links, visits and selected search or AI observations, filtered by market or location.

In your conversation

Lula brings relevant work and decisions into Slack or Microsoft Teams. Ask about a match, review a draft or check the outcome there; the web workspace keeps the detailed record.

See how Lula works

Placements

Verified results, checked before they are counted

Product preview
  • Manual month-end reporting feature

    The Fintech Ledger · Coverage

    Followed link
  • Best reporting tools for finance teams

    Payments Weekly · Listicle

    Brand mention
  • Audit trails, explained

    Data & Compliance Podcast · Podcast

    Show notes link
  • Company profile updated

    Industry directory · Citation

    Live listing
See reporting and attribution

Evidence, with context

Citations support consistency and discovery, but local rankings depend on many factors and are never guaranteed. Listings needing phone or email verification stay in a verification-needed state until you complete the required action.

Customer result

Building the third-party footprint that local clients and AI answers can verify

3

Priority local news sites

10

New listicle inclusions

15

New directory listings

28

Verified new references

See the work and context

Questions

Related reading

See what Lula finds for your brand.

Presence is $495/month, paid upfront. Access starts after payment.

Sign up to get started