Legal services · Local visibility
Building the third-party footprint that local clients and AI answers can verify
How an anonymised law firm expanded its local source footprint through three priority news placements, ten listicle inclusions and fifteen directory listings.
3
Priority local news sites
10
New listicle inclusions
15
New directory listings
28
Verified new references
The starting point
The challenge
Local legal search is crowded. A strong website matters, but it is still only one source making claims about the firm.
Prospective clients may validate a firm through local news, comparison pages, directories or AI assistants. Missing or inconsistent third-party information leaves the website doing all the work.
The campaign needed to improve local editorial authority, high-intent comparison presence and accurate directory citations through separate workflows.
Placements
Verified results, checked before they are counted
- Followed link
Manual month-end reporting feature
The Fintech Ledger · Coverage
- Brand mention
Best reporting tools for finance teams
Payments Weekly · Listicle
- Show notes link
Audit trails, explained
Data & Compliance Podcast · Podcast
- Live listing
Company profile updated
Industry directory · Citation
The campaign
The strategy
The campaign mapped existing mentions, important source gaps and opportunities that could create useful new references.
Local news outreach used genuinely local stories and expertise. Listicle work focused on pages where inclusion helped the reader, while directory submissions prioritised relevance and consistent information.
Local relevance
Priority outlets mattered in the firm's market, rather than simply offering a large audience.
Existing high-intent pages
Relevant listicles placed the firm inside the reader's active evaluation journey.
Citation consistency
Business details, service descriptions and destination links were treated as controlled information.
Workflow-specific approval
Editorial pitches, listicle requests and directory forms used controls suited to their risk.
Verified outcomes
The results
The firm appeared across three priority local news sites, ten new listicles and fifteen new directories.
News placements added locally relevant coverage, listicles placed the firm on pages designed to help people compare options, and directory listings expanded structured references confirming its services.
Together, the outcomes strengthened the source footprint supporting the firm's AEO strategy without claiming a guaranteed change in search or AI answers.
Explore the related workflows
See how Lula coordinates the work behind this result.
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