Podcast guest campaigns
Put the right expert in front of the right audience.
A useful podcast pitch is about the episode the audience could hear, not the biography the guest wants to send. Lula matches your founders and spokespeople with relevant shows, develops credible topics and coordinates approved outreach.
Audience and format matter as much as topic
Shows differ by subject, audience, interview style, episode length, guest profile and whether they accept pitches at all. Lula checks that the programme is active and publishing relevant episodes, then finds the producer, host, booking contact or application form connected to guest selection.
Pitch the conversation, not the company
Lula builds the episode idea: a working title that makes the audience value clear, the core questions it could explore, any timely reason for the conversation without forcing a news hook, the audience takeaways and the approved experience, evidence and previous appearances behind it.
Podcasts and speaking
Every appearance tracked from pitch to recording
- Booking agreed
Data & Compliance Podcast
Records 24 Sep
- Shortlisted
Finance Ops Live panel
Organiser reviewing
- Pitched
The Reporting Room
Sent 3 days ago
- Declined
Regional CFO summit
Programme full
The workflow
- 01
Match the spokesperson
Connect the topic with real work, evidence and lessons, develop a point of view that can sustain a conversation, and record availability, time zone and subjects the spokesperson should not discuss.
- 02
Use the route each show prefers
A personalised pitch or an approved guest application form, with follow-up inside campaign limits, immediate respect for stated preferences and replies surfaced for scheduling and preparation.
- 03
Track bookings and appearances
Researched, pitched, replied, booking, scheduled, recorded, published or declined — with episode URL, show notes, mentions and links recorded.
Find suitable shows
Audience and format matter as much as topic.
Subject fit
Identify podcasts that regularly explore the expert's area of experience.
Audience fit
Prioritise shows heard by the customers, professionals or communities the brand wants to reach.
Format fit
Consider interview style, episode length, guest profile and whether the show accepts pitches.
Recency
Check that the programme is active and publishing relevant episodes.
Contact route
Find the producer, host, booking contact or application form connected to guest selection.
Match the spokesperson
Choose expertise the host can use.
Experience
Connect the proposed topic with real work, evidence and lessons.
Point of view
Develop a clear perspective that can sustain a conversation rather than a promotional message.
Examples
Prepare approved stories, data and practical takeaways.
Availability
Use the correct spokesperson details, location, time zone and scheduling constraints.
Boundaries
Record subjects or claims the spokesperson should not discuss.
Build the episode idea
Pitch the conversation, not the company.
Working title
Make the audience value clear in one line.
Core questions
Suggest the issues, lessons or tensions the episode could explore.
Why now
Explain any timely reason for the conversation without forcing a news hook.
Audience takeaways
Show what listeners should understand or be able to do afterwards.
Credibility
Support the idea with approved experience, evidence and previous appearances where relevant.
Outreach and applications
Use the route each show prefers.
Personalised pitch
Reference the show's focus and explain why the guest and topic fit.
Application forms
Complete approved guest forms with consistent profile and topic information.
Follow-up
Continue within the campaign's limits and stop when a preference or restriction applies.
Reply handling
Surface requests for more information, scheduling and preparation.
Campaign controls
Approve every action or allow Lula to work within defined podcast campaign rules.
Track bookings and appearances
Follow the opportunity beyond the first yes.
Pipeline
Track researched, pitched, replied, booking, scheduled, recorded, published and declined states.
Preparation
Keep the approved biography, talking points, assets and links connected to the booking.
Published episode
Record the episode URL, show notes, mentions and links.
Visibility
Observe referral visits, backlinks, brand mentions and reusable content opportunities.
Daily reporting
See new opportunities, outreach, replies and bookings. Updates are available in Slack and Microsoft Teams.
In your conversation
Lula brings relevant work and decisions into Slack or Microsoft Teams. Ask about a match, review a draft or check the outcome there; the web workspace keeps the detailed record.
See how Lula works
I drafted Susan’s response to the request from The Fintech Ledger. Nothing has been submitted yet.
DRAFT · SUSAN’S VOICE
“The final sign-off is where spreadsheets can become a control issue. Our 2026 benchmark surveyed 412 finance teams, and 61% still use manual spreadsheet steps.”
Source: Acme Reporting Benchmark 2026 · Review the figures before sending
Make the point about sign-off clearer first.
Of course. I’ll revise the draft and bring it back for your approval.
Evidence, with context
A unique new host, producer, booker or relevant programme contact counts within your paid plan's targeted-contact allowance. Published show pages, transcripts, links and mentions can expand the brand's source footprint, but no specific search or AI outcome is guaranteed.
One expert story, three routes to authority
Psychology.com
Editorial feature
8
Podcast appearances
5
Conference speaking slots
3
Authority channels
Questions
Related reading
See what Lula finds for your brand.
Presence is $495/month, paid upfront. Access starts after payment.