Speaker opportunity campaigns
Put your experts on the stages that fit their experience.
Speaking opportunities can build authority, relationships and a durable source footprint, but applications are spread across event sites, forms and organiser networks. Lula helps find relevant calls, match the right spokesperson, develop the proposal and track each deadline.
Prioritise fit over the size of the event list
Keynotes, panels, workshops, webinars, roundtables and contributed sessions all need different proposals, and submission windows close long before the event date. Topic fit, audience fit, format fit, timing and the right application route decide which calls are worth entering.
Offer a useful session, not a disguised sales pitch
Lula builds a proposal with a clear title stating the problem, decision or result the session explores, the audience takeaways, a distinct point of view, the event's requested format and structure, and proof of credibility drawn from approved experience without overstating outcomes.
Podcasts and speaking
Every appearance tracked from pitch to recording
- Booking agreed
Data & Compliance Podcast
Records 24 Sep
- Shortlisted
Finance Ops Live panel
Organiser reviewing
- Pitched
The Reporting Room
Sent 3 days ago
- Declined
Regional CFO summit
Programme full
The workflow
- 01
Build the speaker profile
Approved biography, evidence and examples, previous appearances, availability, travel, time zone and format constraints, plus commercial, legal or sensitive subjects requiring additional review.
- 02
Apply and follow up
Prepare and complete approved call-for-speakers applications or contact the programme lead directly, with each action reviewed or covered by approved campaign rules, and questions, acceptance, waitlist or rejection surfaced.
- 03
Track speaking outcomes
Researched, applying, submitted, reviewing, accepted, scheduled, delivered and published — with event pages, recordings, transcripts and links recorded.
Find credible opportunities
Prioritise fit over the size of the event list.
Topic fit
Match the event theme and session tracks with the spokesperson's approved expertise.
Audience fit
Focus on the customers, peers, partners or communities the brand wants to reach.
Format fit
Separate keynotes, panels, workshops, webinars, roundtables and contributed sessions.
Timing
Track submission windows, event dates and preparation lead time.
Route
Identify the call-for-speakers form, organiser, programme lead or partner route.
Build the speaker profile
Make the expertise easy to evaluate.
Approved biography
Use current role, experience and credentials from the brand workspace.
Evidence and examples
Support the proposed session with real lessons, data, work or case material.
Previous appearances
Include approved recordings, event history or presentation links when useful.
Availability and location
Record travel, time-zone, format and scheduling constraints.
Boundaries
Flag commercial, legal or sensitive subjects requiring additional review.
Develop the session proposal
Offer a useful session, not a disguised sales pitch.
Clear title
State the problem, decision or result the session will explore.
Audience takeaways
Explain what attendees should learn or be able to apply.
Distinct point of view
Show what the spokesperson can add beyond familiar advice.
Format and structure
Adapt the proposal to the event's requested session type and fields.
Proof of credibility
Use approved experience and evidence without overstating outcomes.
Apply and follow up
Keep every requirement and deadline connected.
Form completion
Prepare and complete approved call-for-speakers applications.
Organiser outreach
Contact the relevant programme person when a direct approach is appropriate.
Approval controls
Review every application or approve rules for a defined speaking campaign.
Reply handling
Surface questions, interview requests, acceptance, waitlist and rejection.
Preparation handoff
Keep the accepted topic, event details and requested assets connected to the opportunity.
Track speaking outcomes
Measure the appearance and the source footprint it creates.
Pipeline status
Track researched, applying, submitted, reviewing, accepted, scheduled, delivered and published.
Event pages
Record speaker profiles, agenda pages, recordings, transcripts and links.
Audience response
Capture useful enquiries, referral visits and follow-up opportunities where available.
Authority signals
Monitor mentions, backlinks and selected search or AI visibility associated with published event content.
Daily reporting
See new calls, deadlines, applications and outcomes. Updates are available in Slack and Microsoft Teams.
In your conversation
Lula brings relevant work and decisions into Slack or Microsoft Teams. Ask about a match, review a draft or check the outcome there; the web workspace keeps the detailed record.
See how Lula works
Susan, a journalist at The Fintech Ledger is looking for finance leaders on manual month-end reporting. Deadline: tomorrow at 17:00.
Finance leaders on manual month-end reporting · 94/100 fit
Your benchmark covers the question; Susan is the suggested spokesperson. Angle: manual reconciliation is a control problem.
Want me to write a response in Susan’s voice?
Evidence, with context
A unique new organiser, programme lead or relevant event contact counts within the paid plan's targeted-contact allowance. Event organisers make independent programme decisions.
One expert story, three routes to authority
Psychology.com
Editorial feature
8
Podcast appearances
5
Conference speaking slots
3
Authority channels
Questions
Related reading
See what Lula finds for your brand.
Presence is $495/month, paid upfront. Access starts after payment.