AI digital PR for startups and scaleups
Keep building visibility after launch day.
Startup PR often arrives in bursts around funding, launches and hires, then stops when the team gets busy. Lula creates a continuous workflow around founder expertise, market evidence, journalist needs, product categories and company milestones.
More than announcement PR
Between launches there are still useful reasons to appear: founder experience, approved data, customer problems, category comparisons and time-sensitive journalist requests that a small team cannot watch all day.
Move quickly with boundaries
Speed is useful only when the facts remain reliable. Keep metrics, funding details, customer claims, founder biographies and product information current; require review for financial, growth, competitive or forward-looking statements; allow routine work inside clear subjects, audiences, evidence and sending limits; use paid-plan sending infrastructure rather than the main company domain; and keep a full audit history.
🎉 Acme Analytics has a new placement. The Fintech Ledger published “Why finance teams still close the month in spreadsheets.”
Published coverage verified
Followed link checked · added to placements
The submitted response is recorded separately from this published result.
What else is waiting for me today?
One new request needs a decision. Your campaign draft is ready for review. No outreach will go out without the approval you’ve set.
The workflow
- 01
Brief the brand
Add the product, market, founders, proof points, milestones, competitors, approved metrics and restricted claims.
- 02
Find and score opportunities
Match the brief with journalist requests, publications, podcasts, events, category pages and directories.
- 03
Develop and approve
Build an angle around evidence, experience or an approved announcement, then review each action or approve campaign rules that reflect the stage and risk of the story.
- 04
Track the outcome
Track replies, placements, links, mentions, traffic and selected visibility signals, plus plan use against your current allowance.
In your conversation
Lula brings relevant work and decisions into Slack or Microsoft Teams. Ask about a match, review a draft or check the outcome there; the web workspace keeps the detailed record.
See how Lula worksMedia hub
One public page journalists can check quickly
Acme Analytics newsroom
Company facts, spokespeople, releases and approved assets
Spokesperson
Daniel Okafor, Founder
Reporting controls, audit trails, finance operations
Latest release
2026 reporting benchmark published
Methodology and dataset available on request
Approved facts
Boilerplate, founding year, markets, product summary
Contact route
Press enquiries go to a named person
Evidence, with context
Presence covers one verified brand, matching, gap analysis, approved submissions and hosted releases within plan allowances. Lula improves the process, while editorial decisions remain independent.
From a specialist platform to nationally recognised source visibility in 60 days
USA Today
National media coverage
ABA Journal
Relevant professional visibility
PA Supreme Court
Authoritative institutional reference
60 days
Campaign timeframe
Questions
Related reading
See what Lula finds for your brand.
Presence is $495/month, paid upfront. Access starts after payment.