Meet Lula compared
A database to operate, or an agent that carries the workflow?
PR databases and media relations platforms can provide valuable contacts and monitoring tools, but someone still needs to check another dashboard. Lula brings relevant opportunities, drafts and decisions into Slack or Microsoft Teams and keeps the detailed record in the web workspace.
Access compared with execution
With traditional PR software the user searches, exports, filters, writes, sends, follows up and reports using the tools provided. The difference appears after the search result, when the work still has to be done by hand.
Where the approaches differ
Lula matches, prioritises and drafts, then asks for approval in your team conversation. Contacts are researched in the context of an approved campaign — subject coverage, role, market, route and recent activity — while contact history, hard bounces, out-of-office holds, opt-outs and campaign conflicts can stop an action. You keep control of approved facts, goals, exclusions and sensitive judgement.
🎉 Acme Analytics has a new placement. The Fintech Ledger published “Why finance teams still close the month in spreadsheets.”
Published coverage verified
Followed link checked · added to placements
The submitted response is recorded separately from this published result.
What else is waiting for me today?
One new request needs a decision. Your campaign draft is ready for review. No outreach will go out without the approval you’ve set.
The workflow
- 01
Opportunity matching
Software alerts leave users to decide what matters. Lula compares each opportunity with your expertise, evidence, spokespeople, markets, exclusions and timing, and shows the reasoning.
- 02
Campaign workflow
Instead of moving between database results, approval messages and spreadsheets, ask Lula in Slack or Teams to build an angle, review a sample pitch and sample contacts, then approve the next step. Detailed records stay connected behind the conversation.
- 03
Reporting
Daily reporting separates activity, response and outcome across outreach, submissions, placements, citations and visibility. Lula answers account questions and shares updates in Slack and Microsoft Teams.
In your conversation
Lula brings relevant work and decisions into Slack or Microsoft Teams. Ask about a match, review a draft or check the outcome there; the web workspace keeps the detailed record.
See how Lula worksOutreach
Paced sending from one sender, with follow-ups first
- Sent 09:12
Helena Marsh · The Fintech Ledger
First pitch
- Sending 09:19
Priya Nandakumar · Payments Weekly
Follow-up 1
- Queued 09:26
Data & Compliance Podcast
First pitch
- Held
Tomas Berg · Business Daily Review
Out of office until Monday
Evidence, with context
Choose Lula when you want the system to carry matching, preparation, approved action and reporting. Choose a database when an experienced team mainly needs broad data access. Lula is built for targeted execution rather than bulk contact export, and results depend on independent recipient decisions.
From a specialist platform to nationally recognised source visibility in 60 days
USA Today
National media coverage
ABA Journal
Relevant professional visibility
PA Supreme Court
Authoritative institutional reference
60 days
Campaign timeframe
Questions
Related reading
See what Lula finds for your brand.
Presence is $495/month, paid upfront. Access starts after payment.