Meet Lula compared
Another request feed, or a complete response workflow?
Journalist request platforms connect reporters with potential sources and can be an excellent place to find open opportunities. Lula uses request data as the beginning of the process, then matches it to the right brand, explains the fit, prepares the response, applies approval rules and tracks the outcome.
What request platforms provide
A marketplace or feed of open needs: requests for experts, examples, products, data and commentary, sometimes with source profiles and always with a deadline. You still decide relevance, prepare the answer, manage approvals and record results.
What Lula adds
A request is collected once, normalised and kept up to date, then assessed separately for each eligible brand with its own score, reasoning, spokesperson and angle. Responses are drafted from the approved brand workspace, routed for individual review or handled inside approved campaign rules, and tracked through submission, journalist reply, information request and resulting coverage.
Overview
Last 30 days · Acme Analytics
Opportunities matched
24
Pitches awaiting approval
2
Outreach sent
9
Positive replies
3
Placements
4
Linked mentions
2
Referral visits
341
AI citations
Not connected
Activity over time
Opportunities, pitches, replies and placements over eight weeks.
Recent activity
- Lula matched 6 new opportunities against your brief.
- Pitch prepared for Helena Marsh — awaiting approval.
- Reply from Helena Marsh classified as interested.
- Linked mention verified in The Fintech Ledger.
The workflow
- 01
Coordination across brands
Conflict checks avoid similar responses reaching the same journalist at once, contact health respects bounces, holds and opt-outs, workspaces stay private, and the original request source, link and deadline are preserved.
- 02
Beyond journalist requests
Proactive media campaigns, listicle and comparison gaps, podcasts and speaking, citations and hosted press releases are all part of the same workflow.
- 03
Plans and allowances
The free trial includes matching and explanations but not outbound responses. Presence includes 15 journalist-request responses a month, Momentum 40 and Authority 100, with separate allowances for proactive outreach.
Evidence, not invented proof
Timing, evidence, angle similarity, approval and conflict checks all affect whether a matched brand responds. No platform can guarantee that a journalist will quote you.
Customer proof placeholder
Approved customer evidence will be added here when supplied.
Questions
Related reading
See what Lula finds for your brand.
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