Meet Lula compared
Another request feed, or a complete response workflow?
Journalist request platforms connect reporters with potential sources and can be an excellent place to find open opportunities. Lula uses request data as the beginning of the process, then matches it to the right brand, explains the fit, prepares the response, applies approval rules and tracks the outcome.
What request platforms provide
A marketplace or feed of open needs: requests for experts, examples, products, data and commentary, sometimes with source profiles and always with a deadline. You still decide relevance, prepare the answer, manage approvals and record results.
What Lula adds
A request is collected once, normalised and kept up to date, then assessed separately for each eligible brand with its own score, reasoning, spokesperson and angle. Responses are drafted from the approved brand workspace, routed for individual review or handled inside approved campaign rules, and tracked through submission, journalist reply, information request and resulting coverage.
I drafted Susan’s response to the request from The Fintech Ledger. Nothing has been submitted yet.
DRAFT · SUSAN’S VOICE
“The final sign-off is where spreadsheets can become a control issue. Our 2026 benchmark surveyed 412 finance teams, and 61% still use manual spreadsheet steps.”
Source: Acme Reporting Benchmark 2026 · Review the figures before sending
Make the point about sign-off clearer first.
Of course. I’ll revise the draft and bring it back for your approval.
The workflow
- 01
Coordination across brands
Conflict checks avoid similar responses reaching the same journalist at once, contact health respects bounces, holds and opt-outs, workspaces stay private, and the original request source, link and deadline are preserved.
- 02
Beyond journalist requests
Proactive media campaigns, listicle and comparison gaps, podcasts and speaking, citations and hosted press releases are all part of the same workflow.
- 03
Plans and allowances
Presence includes unlimited journalist-request responses, with separate allowances for proactive outreach.
In your conversation
Lula brings relevant work and decisions into Slack or Microsoft Teams. Ask about a match, review a draft or check the outcome there; the web workspace keeps the detailed record.
See how Lula worksPlacements
Verified results, checked before they are counted
- Followed link
Manual month-end reporting feature
The Fintech Ledger · Coverage
- Brand mention
Best reporting tools for finance teams
Payments Weekly · Listicle
- Show notes link
Audit trails, explained
Data & Compliance Podcast · Podcast
- Live listing
Company profile updated
Industry directory · Citation
Evidence, with context
Timing, evidence, angle similarity, approval and conflict checks all affect whether a matched brand responds. No platform can guarantee that a journalist will quote you.
From a specialist platform to nationally recognised source visibility in 60 days
USA Today
National media coverage
ABA Journal
Relevant professional visibility
PA Supreme Court
Authoritative institutional reference
60 days
Campaign timeframe
Questions
Related reading
See what Lula finds for your brand.
Presence is $495/month, paid upfront. Access starts after payment.