Journalist-request matching
Be useful while the request is still open.
Journalist requests can create direct routes to expert commentary and earned coverage, but the useful window is often short. Lula monitors request sources, matches each opening against your approved brand brief and helps prepare a credible response before the deadline.
Why request feeds fall short
Access is not the same as action. A raw feed still leaves your team to scan every request, judge the fit, find a spokesperson, gather evidence, draft the response and manage the deadline. Lula turns the feed into a client-specific queue with reasoning, ownership and a next action.
One request, separate client decisions
Lula can ingest a request once and assess it independently for several eligible brands. Each client's score, angle, response, approval and outcome remain isolated. Timing and conflict checks help prevent the same journalist receiving similar responses from multiple clients or senders at the same time.
I drafted Susan’s response to the request from The Fintech Ledger. Nothing has been submitted yet.
DRAFT · SUSAN’S VOICE
“The final sign-off is where spreadsheets can become a control issue. Our 2026 benchmark surveyed 412 finance teams, and 61% still use manual spreadsheet steps.”
Source: Acme Reporting Benchmark 2026 · Review the figures before sending
Make the point about sign-off clearer first.
Of course. I’ll revise the draft and bring it back for your approval.
The workflow
- 01
Ingest and organise
Capture the original request, source, publication, journalist, topic, requirements, deadline and submission route.
- 02
Match and explain the fit
Compare the request with each eligible client's markets, expertise, spokespeople, evidence, exclusions and current activity, then show a relevance score, plain-English reasoning, suggested spokesperson, supporting facts and any risks or missing information.
- 03
Approve, submit and track
Require individual approval or allow submission within pre-approved campaign rules, then record delivery, replies, follow-up requests and resulting coverage.
How Lula handles a request
From source to response in one workflow.
Ingest and organise
Capture the original request, source, publication, journalist, topic, requirements, deadline and submission route.
Match to the right brand
Compare the request with each eligible client's markets, expertise, spokespeople, evidence, exclusions and current activity.
Explain the fit
Show a relevance score, plain-English reasoning, suggested spokesperson, supporting facts and any risks or missing information.
Prepare the response
Draft a concise contribution that answers the request directly instead of turning it into a generic company pitch.
Approve and submit
Require individual approval or allow submission within pre-approved campaign rules.
Track the result
Record delivery, replies, follow-up requests and resulting coverage.
What makes a strong response
Answer the question before introducing the company.
Direct relevance
Address the journalist's stated subject, format and deadline.
A suitable expert
Use a spokesperson whose role and experience genuinely support the contribution.
Evidence
Include approved data, examples or proof points where they improve the answer.
Clear language
Make the insight easy to quote and remove promotional filler.
Fast follow-up
Surface requests for clarification, interviews or additional evidence while they are still useful.
In your conversation
Lula brings relevant work and decisions into Slack or Microsoft Teams. Ask about a match, review a draft or check the outcome there; the web workspace keeps the detailed record.
See how Lula worksSusan, a journalist at The Fintech Ledger is looking for finance leaders on manual month-end reporting. Deadline: tomorrow at 17:00.
Finance leaders on manual month-end reporting · 94/100 fit
Your benchmark covers the question; Susan is the suggested spokesperson. Angle: manual reconciliation is a control problem.
Want me to write a response in Susan’s voice?
Evidence, with context
Presence includes unlimited journalist-request responses. Daily reporting can show new matches, deadlines, approvals, submitted responses, replies and resulting placements. Updates are available in Slack and Microsoft Teams.
From a specialist platform to nationally recognised source visibility in 60 days
USA Today
National media coverage
ABA Journal
Relevant professional visibility
PA Supreme Court
Authoritative institutional reference
60 days
Campaign timeframe
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See what Lula finds for your brand.
Presence is $495/month, paid upfront. Access starts after payment.