Journalist-request matching
Be useful while the request is still open.
Journalist requests can create direct routes to expert commentary and earned coverage, but the useful window is often short. Lula monitors request sources, matches each opening against your approved brand brief and helps prepare a credible response before the deadline.
Access is not the same as action
A raw feed still leaves your team to scan every request, judge the fit, find a spokesperson, gather evidence, draft the response and manage the deadline.
From source to response in one workflow
Lula captures the original request, source, publication, journalist, topic, requirements, deadline and submission route, compares it with each eligible brand's markets, expertise, spokespeople, evidence, exclusions and current activity, then explains the fit with a score, plain-English reasoning, a suggested spokesperson and any missing information.
Helena Marsh · The Fintech Ledger
Regulation and compliance technology
Manual reconciliation is a control problem, not an efficiency problem.
Reframes a familiar efficiency story using survey data the reporter can attribute.
Interactive example. Nothing is sent from this page.
The workflow
- 01
Prepare the response
Draft a concise contribution that answers the request directly instead of turning it into a generic company pitch.
- 02
Approve and submit
Require individual approval or allow submission within pre-approved campaign rules.
- 03
Track the result
Record delivery, replies, follow-up requests and resulting coverage.
Evidence, not invented proof
Presence includes 15 journalist-request responses per month, Momentum 40 and Authority 100. A request can be assessed for several brands, but each client's score, angle, response and outcome stay isolated, and timing and conflict checks help prevent similar responses reaching the same journalist at once.
Customer proof placeholder
Approved customer evidence will be added here when supplied.
Questions
Related reading
See what Lula finds for your brand.
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