AI digital PR for SaaS
Become part of the research behind the shortlist.
SaaS buyers compare categories, alternatives, reviews and expert opinions long before they speak to sales. Lula helps software companies build the independent source footprint that makes the product easier to discover, understand and trust.
Where SaaS visibility is won
Category and comparison pages, trade and business media, expert commentary, podcasts, events, directories and citations all shape evaluation — and most of them are decided before a demo request is ever made.
Campaigns built around evidence
Move beyond feature announcements. Turn approved product, survey or market data into useful findings, develop angles around the decisions and risks your team sees across the category, connect founder experience with journalist, podcast and speaker opportunities, host approved releases and prioritise the pages that influence category discovery.
🎉 Acme Analytics has a new placement. The Fintech Ledger published “Why finance teams still close the month in spreadsheets.”
Published coverage verified
Followed link checked · added to placements
The submitted response is recorded separately from this published result.
What else is waiting for me today?
One new request needs a decision. Your campaign draft is ready for review. No outreach will go out without the approval you’ve set.
The workflow
- 01
Brief the brand
Add the product, category, markets, proof points, founders, customer evidence, competitors and restricted claims.
- 02
Find and score opportunities
Match the brief with journalist requests, publications, comparison pages, podcasts, events and directories.
- 03
Develop and approve
Prepare a useful story, expert response, inclusion case or submission from approved facts, then review each action or approve narrow campaign rules.
- 04
Track the outcome
Connect replies, placements, backlinks, mentions, traffic and selected AI observations in daily reporting.
In your conversation
Lula brings relevant work and decisions into Slack or Microsoft Teams. Ask about a match, review a draft or check the outcome there; the web workspace keeps the detailed record.
See how Lula worksSusan, a journalist at The Fintech Ledger is looking for finance leaders on manual month-end reporting. Deadline: tomorrow at 17:00.
Finance leaders on manual month-end reporting · 94/100 fit
Your benchmark covers the question; Susan is the suggested spokesperson. Angle: manual reconciliation is a control problem.
Want me to write a response in Susan’s voice?
Evidence, with context
Only approved, appropriately handled customer evidence is used, and sensitive or unsupported performance claims can be excluded or routed for manual review. Publishers and AI systems make independent decisions, so software reviews and citations are never guaranteed.
From a specialist platform to nationally recognised source visibility in 60 days
USA Today
National media coverage
ABA Journal
Relevant professional visibility
PA Supreme Court
Authoritative institutional reference
60 days
Campaign timeframe
Questions
Related reading
See what Lula finds for your brand.
Presence is $495/month, paid upfront. Access starts after payment.